Is your price lower than usual? Are you giving more service or adding more value than your competitors? Are you offering something no one else has?

5. Do you establish CONFIDENCE?

Or to put it way Caples said it: "Prove it is not a gyp." You may have people interested in your ad. But now they're wondering if what you claim is really true. Dissolve their fears with testimonials, a guarantee, or any other PROOF you have.

6. Do you make it EASY TO ACT?

If you want your prospects to do something, have you TOLD THEM what to do? Have you given them information they need so they can do it? Have you made responding to your ad or commercial simple and easy?

7. Do you give your prospects a reason to ACT AT ONCE?

Your potential customers may be ready to buy---but they won't unless you give them a GOOD REASON to act now. If your price is going up, say so. If supplies are limited, say so. If this is a limited time offer, say so. Have you given people a logical and believable reason to take you up on your offer right now, this minute?

So if you ever need a quick, proven checklist to test your ads or sales letters, just ask yourself these 7 questions and your ads and sales letter will become cash-generating machines.

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They didn't know what it was about that one particular color scheme but something kept them coming back to review it more than once... that's how he pre-tested color scheme for that famous branded image of an airplane we all know and recognize as FedEx today.

A small focus group of people sharing their thoughts on what caught their eye.

If you have a small group of friends, co-workers or even a small email list that you can run a survey by then it could do wonders for your marketing campaign. I can recall receiving a email from a newsletter publisher that did that very thing about every portion of his newsletter.

He wanted to know which font his readers preferred over another.

He asked which font size was best for his readers over another.

He continued to ask these questions and he even posted results and now his entire newsletter is -- you guessed it -- exactly like what majority of his readers recommended and preferred.

A focus group could even do wonders for your headlines. The experts say you should write out at least 100 headlines and only then begin to start narrowing your list down to most power pulling headline possible. Naturally your best headline would be one that makes you most sales...

But... after you've written 100 headlines -- which one do you spend money on in advertisements that actually charge you to run ad. That could become a very expensive test. A focus group could help you tremendously save literally hundreds even thousands of dollars determining which headlines you should avoid and which ones you should work with.

Yes, headlines are most critical part of any marketing campaign - so don't put money into any advertisement without first testing Headline.