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Is your price lower than usual? Are you giving more service or adding more value than your competitors? Are you offering something no one else has?
5. Do you establish CONFIDENCE?
Or to put it way Caples said it: "Prove it is not a gyp." You may have people interested in your ad. But now they're wondering if what you claim is really true. Dissolve their fears with testimonials, a guarantee, or any other PROOF you have.
6. Do you make it EASY TO ACT?
If you want your prospects to do something, have you TOLD THEM what to do? Have you given them information they need so they can do it? Have you made responding to your ad or commercial simple and easy?
7. Do you give your prospects a reason to ACT AT ONCE?
Your potential customers may be ready to buy---but they won't unless you give them a GOOD REASON to act now. If your price is going up, say so. If supplies are limited, say so. If this is a limited time offer, say so. Have you given people a logical and believable reason to take you up on your offer right now, this minute?
So if you ever need a quick, proven checklist to test your ads or sales letters, just ask yourself these 7 questions and your ads and sales letter will become cash-generating machines.
Best riches, Andrew Clacy P.S. If you havenít grabbed a copy of Joe Vitaleís new 12-part course guaranteed to turn your business into a million dollar money-sucking machine, I highly suggest you take another look.
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Hi there, I'm a fulltime Internet Marketer ,webdeveloper and Entrepeneur from Albury, Australia. Owner of popular website www.explosivecopycourse.com