Marketing: 10 Secrets To Improving Your Website's Conversion Ratio

10 Secrets To Improving Your Website's Conversion Ratio

Written by Dean Phillips

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3. Use psychologically effective colors. The color blue suggests quality, trustworthiness, success, seriousness, calmness--the perfect choice for sales pages. Avoid purple, which connotes uncertainty and ambiguity, and only use yellow to highlight key words and phrases. In addition, try to have as much white space as possible. This makes for a much cleaner looking, easier to read website.

4. Get your own domain name. URL's that contain names like, "Geocities", "Angelfire" or "Tripod" have amateur written all over them.

5. Prove what you say. Back up your claims with cold, hard, indisputable and verifiable facts?

6. Put your name, telephone number and street address on your website?

7. Use authentic customer testimonials, complete with first and last names? Just make sure you get your customers permission first.

8. Offer a fair and reasonable money-back guarantee? Thirty days is good. Sixty or ninety days is better!

9. Make it easy for your customers to pay. And offer a variety of payment options. I can assure you, if you're using Paypal only, you're losing sales. There are a lot of people out there, myself included, that just won't do business with Paypal. It's too much of a hassle!

10. And last but not least, make sure you have a powerful sales letter. A strong and effective sales letter can blast your earnings into repparttar upper stratosphere!

If you aren't capable of writing that type of sales letter yourself, hire a copywriting expert to write it for you.

Dean Phillips is an Internet marketing expert, writer, publisher and entrepreneur. Questions? Comments? Dean can be reached at mailto: dean@lets-make-money.net

Visit his website at: http://www.lets-make-money.net

30 Tips for Keeping Meeting Expenses to a Minimum

Written by Susan Friedmann

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15. Check into other groups. Find out about groups holding their meeting prior to and after yours and discuss staging needs. You may find that you can save on setup and teardown if you all have repparttar

same or very similar requirements. 16. Investigate sponsorship opportunities. Find sponsors to cover as many of your program expenses as possible, especially speaker fees, audiovisual equipment, and special meal functions. 17. Investigate grants. Although it might be a time-consuming exercise, you might look into specific federal, state, local or corporate grants that might be available for holding your meeting. 18. Use industry experts. To save on speaker expenses, consider using industry experts whose companies often pay expenses. Alternatively, use local speakers where appropriate to save on travel expenses. However, check how good they are before hiring them. You may end up with a dud! 19. Avoid renting unnecessary equipment. Double check speaker needs for audiovisual equipment to avoid renting unnecessary items. 20. Keep signage simple and reusable. Consider investing in a laminating machine to make your own signs. 21. Discuss economical audiovisual setups. Limit repparttar 120211

number of microphones needed. Check if repparttar 120212

hotel supplies a complimentary microphone in each meeting room. Skirt a cocktail table instead of renting special carts for A/V equipment. 22. Use outside suppliers. Look outside repparttar 120213

hotel for possible audiovisual suppliers whose prices may be more competitive than those in-house. However, repparttar 120214

hotel may match repparttar 120215

other supplier’s prices if asked. 23. Save on transportation. Use airport shuttles instead of taxis. If you have a sizeable group attending your event, negotiate special discounts with repparttar 120216

shuttle bus company. Alternatively, check if repparttar 120217

local taxicab company can provide discount coupons. 24. Arrange for one room. For smaller committee meetings that may be held during a larger conference arrange for a buffet luncheon to be held in repparttar 120218

same room as repparttar 120219

meeting to save on having to rent a separate room. 25. Negotiate food. Negotiate paying for food based on consumption. You can then return food without having to pay for it. 26. Minimize portions. Sever mini-Danishes, muffins and doughnuts, or cut larger servings in half. Many people (especially women and dieters) only want half to start with. Alternatively, serve a continental breakfast instead of a full breakfast buffet. 27. Opt for fewer choices. When it comes to hors d’oeuvres, go for fewer choices in larger quantities rather than a large selection in smaller quantities. And, remember to avoid repparttar 120220

shrimp. People inhale it. There’s never enough!!! 28. Check for dead stock. Check if repparttar 120221

hotel has dead stock wine available (such as wine that in no longer on repparttar 120222

wine list). You may be able to negotiate a great price for some really good quality wine. 29. Store opened bottles. Find out if repparttar 120223

hotel can store opened bottles of liquor from one reception and us them another reception during repparttar 120224

same conference. 30. Open bottles as needed. As repparttar 120225

banquet captain to open wine bottles only as needed. You pay for every bottle that’s been uncorked. Bonus tip: Avoid salty foods during receptions as it encourages people to drink more.

Written by Susan A. Friedmann,CSP, The Tradeshow Coach, Lake Placid, NY, author: “Meeting & Event Planning for Dummies,” working with companies to improve their meeting and event success through coaching, consulting and training. Go to http://www.thetradeshowcoach.com to sign up for a free copy of ExhibitSmart Tips of the Week.

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