“Super Verbs” Really Move Your CopyWritten by Karon Thackston
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What’s difference? Why are “afters” so much more powerful than “befores”? Because compelling verbs were used. Verbs bring action to your copy. They give reader (or at least they should give reader) something to envision. You need Super Verbs to entice your readers. For example, instead of just “get into bed,” we say, “leap into bed.” Instead of "being cold" and "heat things up" we say, "shivering" and "snuggle." When you read that, you begin to envision what action is taking place in a very specific way.
Where do you find these Super Verbs? Everywhere you look! Here’s a short list. You can also visit free sites like http://www.thesaurus.com for more.
Verbs vs. Super Verbs
·Accent – emphasize, underscore ·Break – smash, crush, demolish ·Eat – consume, devour, feast ·Forgive – pardon, excuse, overlook ·Hate – detest, loathe, despise ·Imagine – envision, conjure, conceptualize ·Improve – enhance, refine, perfect ·Jump – leap, lunge, bound ·Learn – discover, grasp, comprehend ·Like – admire, adore, cherish, delight in ·Make – create, engineer, design ·Promise – vow, swear ·Reveal – manifest, unveil, disclose
Take some time to go beyond ordinary. Find a few Super Verbs to use in your copy in order to boost excitement and interest in products/services you write about. That added attention, which Super Verbs bring, can easily correlate to additional sales.
Karon Thackston is a professional copywriter with over 20 years of success. If you're tired of endlessly searching the ‘Net in hopes of finding the latest copywriting techniques, or if you need an up-to-date directory filled with the best ways to learn copywriting, then visit Karon's directory at http://www.learn-copywriting.com today for the widest collection of the most popular copywriting resources available.
How To Get Attention, or: 'As You Read This, You Feel an Irresistible Urge to Go On Reading!'Written by Kai Virihaur
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In my reply, I thanked him for his trouble. I also pointed out that this flood of words might not be optimal way of building confidence in my integrity as provider of impartial reviews on web hosting.
Maybe I am wrong, who knows. Perhaps I should start yelling and screaming just like everybody else? But I just don't like idea of doing that. I'd rather hypnotize people into reading my texts. Some marketing gurus advocate this approach. Here are a few examples of how you're supposed to hypnotize people:
1. As you keep reading this ad copy, you are feeling more and more compelled to experience all benefits of our product.
2. The more you understand just how valuable our product could be to your life, less you think about delaying this important purchase.
3. After you read this short ad you will feel like your problems are almost completely solved, all you will have to do is order.
Well, don't you feel compelled to reach for your wallet right now?! This is not a joke; it's seriously intended to be persuading people. And maybe it is, although I personally find it more amusing than hypnotizing. (I'll make a pause here; I just feel I have to go out and buy something!)
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Kai Virihaur is a researcher, web developer, and artist. He runs The Hosting Finder ( www.thehostingfinder.com ), a web hosting directory featuring articles and RSS feeds on web development, website promotion, and online marketing. This article may be used freely as long as this resource box, with intact hyperlink, is included.