Your reputation depends on it.Written by Brian Holte
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hardwork, dedication and persevearance you will succeed. Don’t try a sales pitch on your webpage instead pre-sell, give your reader helpful information and they will feel more enticed to click on your link because you wrote something of value. One main reason people purchase information products is to learn something that will solve their problems and by creating a product that educates them on their subject of interest you will leave them with a long lasting impresssion of kind of work you do. Your efforts will not be forgotten. You were an influence in their life by writing what they wanted to know. You know you’ve done good when you create positive emotions. And being influential in a positive fashion is a great way of promoting yourself as being helpful and taking initiative to help people with their problems. The sharing of knowledge is a powerul and profitable venture and you are capable of writing great information products if you can just manage to master process of researching and overcoming fear of people not liking your work, and most importantly taking action. Don’t just say it and think, write it. The key to selling your info products is stressing benefits your visitor will receive by buying your book, of course there are other strategies to implement in you marketing efforts but they are to many to list here. Another thing to consider is you never know who will be reading your ebook, this exposure could lead to bigger and better things down road. Quality is just as important as quantity.
Brian is the owner of www.theebookking.com and operates a newsletter called The Ebook King Chronicles. Once a month he dissects a high in demand info product and shows subscribers how to create them.
| | When it comes to pricing your ebooks.Written by Brian Holte
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pricing your ebooks is estimated income of your target market. How much are they making? Is your target market lawyers, teachers, or people in lower income brackets? The only way to know this is by....RESEARCHING. Some people claim that prices that end with a certain number sell better than others that end with different numbers. Reality is...who really knows for sure? No one does, once you’ve reached a price that seems to be in your target markets comfort level and you seem to be getting STEADY sales...stick with it. As you may have realised in my writing I have a slightly different view of “way things are” compared to other people. Do I have a degree in economics? Heck know! Do I have a degree in psychology? Only if you consider ex-cabdrivers experts in human psyche...maybe I’m on to something. The bottom line is this folks, come up with a niche market that has little or no competition on web. Start to price your ebooks on basis of “print books” (thats if there are any) and go from there. Follow your gut instinct, acquaint yourself with your target market WAY before hand and see how valuable your information may be to them. What is THEIR perception about what carries value and what doesn’t? That’s a difficult question to answer and one you must do your best to find a solution too in order to climb to top! I bet it’ll be quite eye opener for you. If all else fails market your info product offline first to see what kind of prices people are willing to pay than apply your finding online with a 20% discount and see how it goes. Why 20% discount online you ask? Everyone expects to SAVE money when buying online.
Brian is the owner of www.theebookking.com He publishes a monthly ezine called The Ebook King Chronicles which dissects one hot in demand ebook per month.
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