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Are you ready to roll? Possibly. Some of this you can easily do yourself. But there are three places that are worth spending money to help all
Maggies out there find your website and your book.
The first is choosing
right keywords. It might look simple, but "bread baking" might not even be
best keyword phrase to focus on. It might be "easy bread baking" or "home bread baking". The most searched terms might not be
best, nor
term with
least competition.
The second is to prepare a link strategy. The "link exchange" pages that are getting more popular each day are also becoming less effective each day. Here are just a few of
linking factors that will affect whether Maggie discovers your book:
•The total number of incoming and outgoing links •The importance of
sites you link to and from •The relevancy of
sites you link to and from •Which pages on their sites and on yours are being linked •What you include in
incoming and outgoing links •Where on
page
links are placed •How many links are on those pages •How many pages are linked to or have outgoing links •The ratio of links to content on
pages involved
You can implement
strategy yourself, but it is worth hiring somebody to put it together for you. Ask
person what factors he would consider when building a strategy for you. If he does not mention several of
above, your money is better spent elsewhere.
The third place to invest is to have somebody knowledgeable review your html code. Chances are that you have missed numerous opportunities to let
search engines know your website is relevant, and possibly some opportunities to show it is important.

Discover how to climb the rankings the RIGHT way: Pick up a copy of Don't Get Banned By The Search Engines at http://thehappyguy.com/SEO.html . You might also want to find out how to promote your website with a media relations plan at http://thehappyguy.com/publicity-self-promotion-report.html , or profit from more free publicity ideas at http://www.thehappyguy.com/publicity-self-promotion-products.html