Wouldn't that be great? But it's unlikely to happen just like that, So . . .

You be that reporter! You write 'rave' article just like a reporter would.

And at end of article, you perform a 'public service' for your readers by telling them where and how to order. Having done all this, please don't waste it all by having your 'article' typeset to look like an ad. No! No!

It should be typeset to look like article it is. You know, ad agencies just love to quote studies that prove how much people love to read advertising.

Rubbish! Rubbish! Rubbish!

Editorial material (or material that appears to be editorial) gets 500% more readership than material that is obviously advertising. If you don't believe me, just flick through pages of your newspaper and take notice of where you eyes are drawn. I'll wager that it's not to ads.

Wouldn't that be great? But it's unlikely to happen just like that, So . . .

You be that reporter! You write 'rave' article just like a reporter would.

And at end of article, you perform a 'public service' for your readers by telling them where and how to order. Having done all this, please don't waste it all by having your 'article' typeset to look like an ad. No! No!

It should be typeset to look like article it is. You know, ad agencies just love to quote studies that prove how much people love to read advertising.

Rubbish! Rubbish! Rubbish!

Editorial material (or material that appears to be editorial) gets 500% more readership than material that is obviously advertising. If you don't believe me, just flick through pages of your newspaper and take notice of where you eyes are drawn. I'll wager that it's not to ads.