Your first job is to get your customers to see your ad!

Written by Noel Peebles


Continued from page 1

Wouldn't that be great? But it's unlikely to happen just like that, So . . .

You be that reporter! You writerepparttar 'rave' article just like a reporter would.

And atrepparttar 101137 end ofrepparttar 101138 article, you perform a 'public service' for your readers by telling them where and how to order. Having done all this, please don't waste it all by having your 'article' typeset to look like an ad. No! No!

It should be typeset to look likerepparttar 101139 article it is. You know, ad agencies just love to quote studies that prove how much people love to read advertising.

Rubbish! Rubbish! Rubbish!

Editorial material (or material that appears to be editorial) gets 500% more readership than material that is obviously advertising. If you don't believe me, just flick throughrepparttar 101140 pages of your newspaper and take notice of where you eyes are drawn. I'll wager that it's not torepparttar 101141 ads.

Noel Peebles noel@marketleadersltd.com The Quick And Easy Ways To Get Better Results From Your Advertising...Increase Your Sales At Higher Profit Margins Than You've Ever Done Before. FREE newsletter. FREE ebook. http://www.betterbizprofits.com


Your first job is NOT to get your customer Your first job is NOT to get your customer

Written by Noel Peebles


Continued from page 1

Wouldn't that be great? But it's unlikely to happen just like that, So . . .

You be that reporter! You writerepparttar 'rave' article just like a reporter would.

And atrepparttar 101136 end ofrepparttar 101137 article, you perform a 'public service' for your readers by telling them where and how to order. Having done all this, please don't waste it all by having your 'article' typeset to look like an ad. No! No!

It should be typeset to look likerepparttar 101138 article it is. You know, ad agencies just love to quote studies that prove how much people love to read advertising.

Rubbish! Rubbish! Rubbish!

Editorial material (or material that appears to be editorial) gets 500% more readership than material that is obviously advertising. If you don't believe me, just flick throughrepparttar 101139 pages of your newspaper and take notice of where you eyes are drawn. I'll wager that it's not torepparttar 101140 ads.

Noel Peebles noel@marketleadersltd.com http://www.betterbizprofits.com


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