Your first job is NOT to get your customer Your first job is NOT to get your customer

Written by Noel Peebles

Continued from page 1

Wouldn't that be great? But it's unlikely to happen just like that, So . . .

You be that reporter! You writerepparttar 'rave' article just like a reporter would.

And atrepparttar 101136 end ofrepparttar 101137 article, you perform a 'public service' for your readers by telling them where and how to order. Having done all this, please don't waste it all by having your 'article' typeset to look like an ad. No! No!

It should be typeset to look likerepparttar 101138 article it is. You know, ad agencies just love to quote studies that prove how much people love to read advertising.

Rubbish! Rubbish! Rubbish!

Editorial material (or material that appears to be editorial) gets 500% more readership than material that is obviously advertising. If you don't believe me, just flick throughrepparttar 101139 pages of your newspaper and take notice of where you eyes are drawn. I'll wager that it's not torepparttar 101140 ads.

Noel Peebles

How Effective Are Your Ads?

Written by Pamela Heywood

Continued from page 1

I analysedrepparttar ads in a recent issue, which was pretty representative ofrepparttar 101135 norm and what you'll see everywhere. From 20 classified ads, 10 -- that's a whole 50% -- were for "well- known" programs using their familiar URLs, many of which were duplicated back-to-back like sardines in a can inrepparttar 101136 same issue and contained similar if not identical wordings.

Come on, how effective is that?

Many of these programs are questionable to begin with, but even if they are genuine you are NOT going to get sufficient responses from those ads to make it worth your while. You have to do something individual and unique to make any real money, anywhere. That's always been true and still is, even onrepparttar 101137 'net.

Real Hype

Ofrepparttar 101138 rest, one was for a well-known scam or at least something which has been uncovered as a plan that does not work and which uses questionable methods. Check things out before you promote them. You may be acting in good faith, you may have been fooled and I appreciate that it is difficult to admit that, but you will be judged on it so it MATTERS.

Claims of specific returns, unless you are referring to realistic amounts you can prove that you made, are a another matter. The "promises" are almost guaranteed to be hype. Don't touch them with a long pole and don't make this mistake in your ads. Don't copyrepparttar 101139 ads that make these claims, which came withrepparttar 101140 program, unless you are personally making income inrepparttar 101141 required number of digits by using it. We won't believe you otherwise.

The Smart Ads

That left nine of our original 20. What wererepparttar 101142 smart ones? Several were for ezines. Now that's smart. Advertise "outside" to get subscribers, then you haverepparttar 101143 chance to develop trust and rapport with your subscribers. They will be more likely to join your programs or buy your stuff than anyone you "cold-call".

Only ONE ad was for something (non-ezine) that was totally unique, theirs, their own experience and recommendation, using their own domain URL, properly "keyed" for tracking. I bet I know who will have gotrepparttar 101144 most clicks from that issue.

One out of 20 is 5% -- fix that percentage in your mind.

You will probably have read that only 5% of people (onrepparttar 101145 Internet or anywhere) will make real money. Now you can see who it will most likely be and why. Think about it and apply it if you want to be part of that percentage. Do your own unique thing and your ads will be unique.

When they are they will be effective.

Pamela Heywood publishes Ezine Advertising Classifieds Zine An ezine ABOUT ezine advertising that shows you how to get the best results from this highly cost-effective advertising media. Visit: Subscribe

    <Back to Page 1 © 2005
Terms of Use