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And what makes things even more difficult is fact that you will be competing with many other excellent headlines online, most of them work of professional copy writers working for leading websites.
Come up with your headline when content is done
The most effective way of writing good headlines is to come up with your headline only when you have finished reading content. Not only is it easier to come up with a much better headline when content is done, but you also be able to come up with different headlines covering different aspects of article. You can then decide which is most attractive aspect of article to base your headline on.
This has become a harder decision to make in recent times because you have to consider other aspects like keywords with search engines in mind and balance this with most captivating headline that will result in most people clicking on it to read contents.
Spend more time on headline and come up with various options
Professional copywriters usually spend much more time on headline than they do writing they content. It is important to come up with several headlines before you settle on your final choice. It is a good idea to regularly test different headlines for same articles and see which one attracts most hits
About the author: Chris K. is a Technical Executive Writer for Website Source, Inc. http://www.websitesource.com. His established writing skills coupled with experience in the website hosting industry have provided internet professionals with marketing, product and service ideas for many years.