This is an ongoing process and can not be learnt in a day. But it can be learnt for sure.

First and foremost is writing with passion. Whether it is a sales letter or an email, when you get involved in work you produce a better copy. Your mind works on a different level and your vocabulary is used to maximum.

Second is constant reading and increasing your vocabulary. Whenever you read something whether it is newspaper or a novel or anything you do come across new words. Note them down and look for exact meaning. Do not work by approximation to complete reading. It might seem boring initially but it will end up forming a good habit and enrich your vocabulary.

Study good works of successful people. Learn how they produce powerful statement using same set of words. Note how everybody has a unique style that they can be identified with.

You too should develop your own style. No! Not a copy of someone but your own. Write as you comfortably write. Don’t imitate somebody in want of style. As you write naturally your style will take a shape.

Last but not least, keep your grammar and spellings correct. Wrong grammar and spelling mistakes leave a very bad impression. It does not matter if your reader has a bad grammar but you will be judged by absolute standards.

Typos and grammatical mistakes are absolutely intolerable. Avoid them as you would avoid an allergic substance.

Follow these and you will have better hold on language and better results in your business.

Your words are your weapon in this marketing arena. Make it sure that you possess best ones and you are an expert user.

TRY THIS EXERCISE ON FOR SIZE:

Who are you when you are at your best… living in moment? 1. _____________________________________________ 2. _____________________________________________ 3. _____________________________________________

What do you love to talk about some than anything else in world? 1. _____________________________________________ 2. _____________________________________________ 3. _____________________________________________ How would your best friends, closest clients and colleagues who really know you describe you? 1. _____________________________________________ 2. _____________________________________________ 3. _____________________________________________

Are you truly and fully expressing this bold self that you just described above with everyone you come into contact with? As soon as you expose bright and brilliant you, you’ll be a magnet for new high paying clients!

Stayed tuned for Key #4: Produce A Powerful Personal Brand That Sets You Apart