Anything containing textual content should as a matter of course be proofread: it's important that not only are mistakes in spelling, punctuation and grammar found and corrected, but that text flows smoothly for reader. The copy on a website should not be treated as 'poor relation' of project. You can have most up-to-date, eye-catching graphics available but you will still need well-written copy to compliment them.

There are vast amounts of web design companies around that will happily inform visitors how they can supply them with a state-of-the-art website but then insert second-rate copy, which totally negates any good work they have achieved. This will reduce initial impact of site, and more often than not will have an adverse effect on business.

Remember: if visitors to your site can’t find information they are looking for because of badly written copy they will simply leave site. The only people to benefit will be your competitors.

7. Avoid using frames . Some search engines cannot spider web pages with frames at all. For other search engines that can, they can have problems spidering it and sometimes they too cannot index web page.

8. Avoid using too complex tables when laying out your page but to keep them simple for spiders. There are some engines which find it difficult to navigate through to other pages on your website if navigation bar is too complicated.

9. Use external Cascading Style Sheets and Java Script files to reduce page size and make download time much faster . It will allow spider to index your web page faster and can help your ranking.

10. Use standard HTML . Software such as FrontPage, Dreamweaver or a WYSIWYG editor will often add unnecessary scripting codes that will make page larger than it needed and make it harder to crawl. It will sometimes add codes that can't be read by search engines, causing spider not to index page or not index whole web page. If to use, you should use those web page creator software wisely with a good understanding of html.