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There is a fundamental difference between your value proposition and your areas of expertise. Your areas of expertise pertain to what you have done, experiences you have gained over years. Your value proposition reflects who you are, unique gifts you possess. It is who you are which best describes to an employer how you would accomplish specific responsibilities of position offered.
As an example, letís say you gained experience in a cash flow / cash management, or Treasury, type of function. As part of this position, you also gained experience working with bank executives, establishing important relationships with key personnel. These would be areas of expertise. Letís say that as part of your uniqueness, or worth, you have great macro-vision, which is ability to see big picture. You also have an unusual ability to communicate which allows you to quickly initiate critical relationships with high-level executives. These abilities are part of your value proposition. It is your macro-vision and unusual ability to communicate that describe how you would fulfill a position as Treasurer.
Incorporating your value proposition in every aspect of your job search will set you apart and significantly improve your competitive stance in job market. You will find your next job faster and be in position to receive a much stronger compensation package. It is critical to your success.
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David Richter is a recognized authority in career coaching. His extensive knowledge and experience gained from many years in recruitment, outplacement and career management has allowed David to formulate powerful strategies anyone can use to secure interviews and receive offers. David holds Masters in both Engineering and Counseling Psychology. David's website is: http://www.procareercoach.com