Your Total, Effective Online Marketing Plan

Written by David Gikandi

Continued from page 1

Search engine and directory positions 84.8% of people find new sites through links on other sites, but in terms of sheer numbers, this isrepparttar leading provider of traffic to most sites. Note that it says 'position'. A listing on a search engine or directory doesn't count for much, unless it is positioned well inrepparttar 125266 eyes of search engine users. Otherwise a search engine listing just gets lost amongrepparttar 125267 millions of other pages onrepparttar 125268 engines. Onlyrepparttar 125269 top 10 to 30 links returned for any given search count -repparttar 125270 rest is almost always ignored. Positioning isrepparttar 125271 easiest and most affordable yet most evasive and misunderstood method you can use. There is a lot to learn about this, especially if you want to do it manually. But lately there a few good software packages you can use to avoidrepparttar 125272 hassle and get positioned well quickly and safely. Two popular packages include PositionWeaver ( and WebPosition ( For most sites,repparttar 125273 search engine traffic makes or breaks their success and it is very important to know how to work well with them. Using software tools, you should be spending some time every day tracking, improving and managing your positions.

Friends 64.7% of people find new web sites through friends. On your site, make it easy for people to recommend your site, product, page, special offer, or article to their friends. Add some scripts that make it a one-step process at any page forrepparttar 125274 visitor to enter their friends email addresses and send a quick but effective recommendation. Make a nice letter that will go out withrepparttar 125275 recommendation. If you want advanced features in your recommendation feature, use a customized CGI script. To get many more recommendations, offerrepparttar 125276 person makingrepparttar 125277 recommendation a chance to win something for his or her effort. You can use or find a script at This is probablyrepparttar 125278 only method that doesn't require your daily or frequent review and attention.

Printed Media 62.6% of people find new sites commonly throughrepparttar 125279 print media - advertising, press clips, articles, whatever. Identify magazines, newsletters and journals aroundrepparttar 125280 world that could have an appropriate audience. Then give them your articles, reports, blurbs, etc. build a database of journalists that you contribute these items to. Send out press releases to publications and writers. Use a press release firm for best effect. Again, this is a method you should be doing something about very frequently. If you haverepparttar 125281 budget, you can also do display and classified ads where appropriate.

Newsletters and Mailing Lists These are really underrated, yet so effective. What you need to do is find as many lists and newsletters as possible that are related to your business. Yes, that will get you a lot of email every day but it is worth it. Readrepparttar 125282 postings and respond to them when you can, preferably daily, using your blurbs, signatures, FAQs and articles. Many lists have thousands of subscribers and by becoming an active contributor to a number of them you will be getting exposure to thousands of focused prospects for free - very powerful yet underrated. Make sure you do not become overtly commercial in your postings - just let your signature dorepparttar 125283 work of directingrepparttar 125284 reader to you for business. Your actual posting should be a helpful bit of information, not advertising. You can find lists at and's categories.

Newsgroups and Forums Newsgroups are under-estimated by most. Yet over 20% of Internet users use them at least once a week. Forums are like newsgroups,repparttar 125285 most popular beingrepparttar 125286 forums on AOL and CompuServe. Subscribe to allrepparttar 125287 newsgroups and forums that are related to your industry. You can find them at,, and by joining AOL and CompuServe. Read new messages regularly, daily when possible, and reply to them using your arsenal of signatures, blurbs, reports and FAQs. Just don't be overtly commercial in your postings.

Other Things You Can Do There are obviously many other ways you can promote your online business. You can learn a lot of tricks by visiting successful sites and seeing what little gimmicks and techniques they are using and copying them. Depending on your budget, industry and audience, you can get into banner advertising, offline advertising, promotions and contests, coupons, selling through auction sites like eBay, classified ads on AOL and CompuServe, sponsorships, and much more. You might want to buy some good books at on online marketing for a thorough look at many of these techniques.

The Bottom Line The Internet is a complex place and concentrating on just one marketing idea will not get you any long term, huge gains. Your best bet is to followrepparttar 125288 time-proven strategies we have talked about in their totality, daily. And this marketing should consume 80% of your daily work time (or get someone to spend 80% of their time marketing for you). I guarantee you that if you spend this time daily enjoying yourself as you get intorepparttar 125289 things we have talked about, your traffic and online success will grow to amazing proportions! It is a time-proven 'secret' success formula.

David Gikandi ( is CEO at (

Online Sales Psychology That Works

Written by David Gikandi

Continued from page 1

Needs satisfaction Whenever people buy something, they do it to get some need fulfilled. Simple. Even if you go out to buy a boomerang,repparttar principle isrepparttar 125265 same. There is a need you wish to fulfill, such as exercise, amusement, discovery, fun.

Examine your products and services and forget allrepparttar 125266 hype that you enjoy about your product. Forgetrepparttar 125267 way you love that super-cool feature you built in. Just think onrepparttar 125268 needs level and find out what needs a buyer wants to fulfill. Needs are not features. Needs are things like saving time, spending time withrepparttar 125269 family, knowing something, and achieving success. That is what you will be selling all along. You only mentionrepparttar 125270 features as a side item to sealrepparttar 125271 decision logically, butrepparttar 125272 decision to buy will be based on emotions, needs.

Small agreements lead to bigger ones If someone came up to you and asked you for your agreement on some major issue, they are more likely to get a no from you than if they came up to you and led you on with a series of much smaller issues that you can easily agree on, building up torepparttar 125273 major issue. Getting people to agree to a major issue is a lot easier if you first give them related but smaller issues that they can automatically agree to.

One way to use this in your business is to provide a free trial. It is easy to get someone to try something free. After that, it is much easier to get them to upgrade to a retail version. Another thing you could do is to ask questions spaced out within your sales pitch and those questions arerepparttar 125274 type that have a yes answer. They must be questions related torepparttar 125275 product or service. They must be they kind of questions that almost always have a yes answer. That build up of several related but easy yes answers make it much easier to getrepparttar 125276 final yes to buy.

Putting it all together Well, there you have it. Now go back to your web site and re-examine everything about it. If you find that it really is very far off from what we have talked about, then you might want to re-build all of it. Whatever you do, make sure that you fully grasp what we have talked about here and apply it in full to your site. You cannot go about applying these selectively. That will only work halfrepparttar 125277 magic. For example, a lot of webmasters are lazy or reluctant to offer free content and tools. Well, you must because most of these tactics depend on it. If you would like an example of how to apply this knowledge, have a look at Without useful free content that induces return visits, it is going to be very hard to effectively apply these principles. Like we said inrepparttar 125278 beginning, people run on a common psychological framework, rules that you can live and succeed by.

David Gikandi ( is CEO at (

    <Back to Page 1 © 2005
Terms of Use