Next, you'll want to visit some newsletter directories and study comparable newsletters to help you write your newsletter description. You want to do this because you will be promoting your newsletter and you want a description that will get you subscribers.

Here's five directories you can use to help you:

http://www.EzineSearch.com http://www.EzineWorld.com http://www.E-Zinez.com http://Ezine-Universe.com http://www.BestEzines.com

Once you've completed your description, begin submitting your newsletter to these directories then submit to as many other directories as you can. Currently, there are 40 major directories that will drive plenty of traffic to your newsletter.

2. Autoresponders Now, I'm sure my friend Mac thinks I'm picking on him again. After all, he sells metal polish. There's only so much that you can say about metal polish.

For people like Mac, autoresponders provide perfect solution.

First, he could provide a weekly tip to customers on how to get most out of each type of polish he offers.

Second, he could offer a weekly training tip for distributors to help them sell more of his products.

The goal is to remind his customers and distributors of his products.

With right autoresponder, not only could he load messages to be automatically sent out at regular intervals, but he could send out product updates as they become available.

Here are some places that you can find free autoresponders to get you started:

http://www.getresponse.com http://www.freeautobot.net http://www.responders.net

The important thing to look for is unlimited messages, ability to post messages to your list, and if you are new to HTML, form script.

Again, your autoresponder can be promoted much same way as your newsletter list, but don't forget to put a sign up form on your web site.

Although this is an involved marketing technique, I believe you will find it to be least expensive and most profitable technique in your marketing arsenal.

3. Article Submission

Once you've written your article, you want to submit it for publication.

There are two ways you can do this.

First, you can search for ezines related to your topic. Write editor a personal email explaining what your article is about. I would also recommend that you paste article into body of email message, as most people are hesitant to open an attachment they haven't asked for.

Second, you can submit your articles to article directories. Here are five that I would recommend. There are many more, but it is up to you to decide where you want to submit your articles.

http://www.marketing-seek.com/ http://www.makingprofit.com/ http://www.ideamarketers.com/ http://www.ezinearticles.com/ http://www.goarticles.com/

4. Some final tips

When you submit your article, don't forget to include your resource box.

Your resource box is no more than 65 characters wide and no more than 6 lines deep. It is similar to a signature file, but it also includes information about you, author of article.

Here is an example of one I will use to submit this article:

\\\\\\\\\\\\\\\\\\\\\\ Jinger Jarrett is author of ebook "10 Ways to Promote Your Business For Free". You can download your own copy for free by clicking here: http://www.smallbusinesshowto.com/newsletter.html \\\\\\\\\\\\\\\\\\\\\\

You also want to make sure you include copyright information on your article and a word count. This should go at top of article, below title, or you can put it after resource box at end.

For example:

© By Jinger Jarrett 2003. You have my permission to reprint this article in your newsletter or on your web site provided you leave resource box intact.

Word count: 750

Finally, before you post your articles, or send an editor an email, read guidelines on their sites. This is time consuming, but you only have to do it once, and you have a better chance of getting your article published.

Target your market with razor like precision, and you'll get your article published. You'll establish credibility as an author/business person, and this will increase your sales because your customers will see you as an expert.