Your REALTORŪ Marketing Plan

Written by Barrett Niehus


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Step 6) Track your results Continually track your campaigns and where each prospect hears and acts on your message. With this information, you can know which portions of your campaign are effective and which parts need to be modified.

When developing your marketing plan, some general rules of thumb are useful to help manage your expectations. As you develop your budget, mediums and plan, keep in mindrepparttar following widely accepted marketing statistics: * Typical response rates from print advertising and direct mail are between 0.5% and 1.5% * Generally, you will need to touch a prospect six times before they recognize your brand and eight times before they take action * Always include a call to action in all of your pieces and a way to trackrepparttar 150415 response from each piece. * In every piece, always include multiple methods of contact, i.e. internet, telephone, fax, mail, etc. * A prospect will typically spend three seconds on your piece before moving to something else. Make your communication simple and attention grabbing. * Be consistent in your message across all marketing pieces to create awareness of your brand and services.

--------------------- Barrett Niehus is a senior marketing manager for 4MySales.com REALTOR Marketing tools (http://www.4mysales.com) an organization designed to help real estate agents and brokers increase their presence in their market. Barrett has been active inrepparttar 150416 field of small business marketing throughout his career and continually participates inrepparttar 150417 development of tools to enhancerepparttar 150418 personal growth and reach of real estate professionals.

Copyright: Please use and reprint this article freely

Barrett Niehus is a senior marketing manager for 4MySales.com REALTOR Marketing tools (http://www.4mysales.com) an organization designed to help real estate agents and brokers increase their presence in their market. Barrett has been active in the field of small business marketing throughout his career and continually participates in the development of tools to enhance the personal growth and reach of real estate professionals.


The MOST Expensive Mistake You Can Make

Written by Jeanna Pool


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Is this how you look? Is this what you do? Is this what you have done? If you have, you have made a HUGE mistake. You must stand out fromrepparttar crowd. You must be different. You must look different. You must showrepparttar 150378 world that you care enough to invest in professionally designed marketing materials.

If you don't stand out, if you don't look professional, if you look cheap, amateurish and thrown together, a few things will happen. Prospects will pass on your products or services and go to your competitors. You will not earnrepparttar 150379 price you are worth. You will not be trusted asrepparttar 150380 very best in your field. Prospects will view and judge you as someone you are not. You will have a very hard time building your reputation. Most importantly, you will lose money. Period.

The only way to stand out inrepparttar 150381 highly competitive marketplace and correct this mistake is by having a professional, reputable design firm create and produce all of your marketing materials. Having these materials professionally created is an investment, NOT an expense. Professionally designed materials will brand you asrepparttar 150382 expert you are, attract clients to your business and position your business over your competition.

Don't makerepparttar 150383 same mistake so many other small business owners make. Hire a professional design firm. Do it rightrepparttar 150384 first time. By having a professional image you will be light years ahead of your competition. You will stand out from your competition and projectrepparttar 150385 image of your expertise. This worthwhile investment will net a valuable return overrepparttar 150386 life of your small business.

Jeanna Pool is President of CATALYST creative, inc., an award-winning graphic design, web design and marketing firm located in Denver, Colorado. She helps small business owners who are really good at what they do, but struggle to market their services effectively to attract more clients on a consistent basis. She can be contacted at http://www.catalystcreativeinc.com or call 303.380.9100.


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