And for many adults this is an experience worth saving for, or travelling hundreds of miles for -- making Disney a leader in its field, and a phenomenon in marketing industry.

But suppose you're not as big as Disney, and are offering something that many other entrepreneurs also have ability to offer?

This was situation for most coffee shop owners before Starbucks entered scene.

Although they offered same thing (coffee & pastries) in essentially same way (in cups and plates), Starbucks made its mark by opening shop in busiest cities and promising urbanites a distinct experience:

The chance to break away from chaos of city life, sink into a quiet couch with a steaming cup of coffee, and relax hours away without anyone bothering them or asking them to leave.

Your Turn --------- Based on these examples, you can see how it's entirely possible to turn any feature into a benefit, and then package all your benefits into an emotional experience.

The question now is, how do you work in this image / message / promise into your marketing materials?

Here are 3 ways:

1) Show. Experience your product through eyes/ears/nose/skin of your client, then translate those sensations into an image they can understand.

This "image" may be an actual photo, a video, or a compelling paragraph of words. Use them on your website, in your ezine, on your pop under ads -- and make sure you truly deliver on your promise, so first-time clients become long term patrons, who in turn tell others of their experiences with you.

2) Testify. When you use client testimonials, you actually give potential customers most convincing evidence for buying your products: actual accounts of other people's positive experiences with you.

Because a testimonial comes from someone outside of your company, it quickly eliminates most prospects' doubts, because they're more inclined to accept it's true.

3) Demonstrate. With interactive capabilities of Internet, it's now easier more than ever to actually let potential clients get a first-hand taste of what you're offering before asking them to commit to a purchase decision.

This act of giving them full control of process is a positive experience (for them) in itself, usually leading to a satisfying ending -- both for client, and for you.

So no matter what you're offering -- whether it's widgets or ebooks or software or potato chips -- people will always remember if buying & using it was enjoyable, or easy, or frustrating, or fun.

And THAT first experience is what could make them want to do it all over again and help you convince others who haven't tried it to say YES.

© Tatiana Velitchkov

3. Write articles

Web site and ezine owners are constantly on look out for articles, tutorials and other content they can use. Writing articles is one of most powerful ways to spread your marketing message at targetted web-surfers. All you need to do is allow people to republish it for free, as long as they include a resource box at end of article containing details of your web site, or even of your ezine.

If you want an example, take a look at articles I've written on my PopUpMaster.com site at http://popupmaster.com/articles, and notice resource box at end - these have already been published in various forms and in various locations across web, increasing traffic to my web site (and let's not forget this article as well of course). You'll also notice various articles by other people on site too, that I got hold of just by searching sites listed below - see how quickly and effectively your marketing message can be spread all over web by webmasters and ezine owners who need content!

For a start, you could try condensing a chapter or two from your ebook in form of an article, and then in resource box just state people should visit your web site for more information.

As well as posting articles on your own site, and distributing them to your own mailing list, there are also various places online where 'publishers' and 'authors' meet, i.e. you provide article, and other people publish it for you if they are interested:

Idea Marketers* http://www.ideamarketers.com/

Making Profit* http://www.makingprofit.com/mp/

Web Source* http://web-source.net/

Directory Of Ezines* http://www.hypertracker.com/go/WEBpro1/DOE/

Marketing-Seek* http://www.marketing-seek.com/

Yahoo Groups: http://groups.yahoo.com/group/aabusiness/

Dime Co: http://www.dime-co.com/

Ezine Articles http://www.ezinearticles.com/

Go Articles http://www.goarticles.com/

These top resources were kindly recommended to me by Kenneth Doyle at http://www.feedyourhungrymind.com. The resources with asterisks are particularly recommended due to powerful results they can deliver.

4. Affiliate programs

Most of successful web sites use an affiliate program of one sort or another, that encourage other web masters to partake in publicizing someone else's products or services in return for a commission on sale price. I'm sure we're all familiar with these.

I personally use ClickBank because they handle both affiliate program (so I don't have to manage it at all) and payment facilities, and it's all incredibly easy to set up. For more information:

http://zzz.clickbank.net/jmap/?m=popupmtr

5. Word of mouth

Many businesses grow through 'word of mouth' recommendations. Sure, 'Send to a friend'-type scripts and affiliate programs can help with this process, but often web sites are mentioned in other interactions between people. This can be a powerful mechanism, both offline and online, and should not be ignored.

From my own experience, my business has grown largely because of recommendations my customers make to others of products and services I provide.

You can encourage this process by providing highest quality customer service possible, and ensuring that any products you sell or recommend are of top quality. In your ebooks, always aim to 'over-deliver' in terms of quality of information you are providing.

You've heard phrase 'Customer is king' - I'd extend this to say you should treat every single customer as most important customer you have ever had, in this way you will easily impress them and attract more customers (perhaps very significant ones) through these referrals. The alternative is bad or unresponsive customer service and poor quality products - this will certainly get you bad publicity that will damage your business.

There are of course many other techniques you can try, but these are my top five favorites, so try them out and see traffic to your web site explode. It's hard work, but when you see results you'll consider it more than worth it.