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Now turn it around. What do YOUR customers expect when they come to do business with YOU?
If your website is bright, cheery, and happy, you raise expectations of your visitors. It their expectations are high, they will LOOK for things to support that expectation. If your store is clean, well lit, and creates a mood of competence and confidence, your customers will feel good about it before they even get completely through door. They will expect to have a good experience, and they probably will.
Think of it as a strategy to get your customers working for you, putting their own energy into success of your relationship. If they expect a good experience, they will help you give it to them.
What can you do, then, to get them to expect best? Turn it around again… what is it that others do that raise your own expectations? It is true that what works for you won't necessarily work for others, but on other hand you will not please everyone no matter what you do. So make an environment that is 'you' and who you are, and your own comfort level will shine through and enable you to be your very best.
And when you are your best, you're already raising their expectations and setting stage for a good experience for everyone.
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