Your Online Brand Is YOU

Written by Angela Booth


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=>Your online persona

Inrepparttar online world, you can be whatever you aspire to be, by creating an online persona. Take a look at these three sites:

1. Judy Cullins's online persona is "The Book Coach".

http://www.bookcoaching.com

2. Tara Calishain's online persona is that of an online research expert, with "ResearchBuzz".

http://www.researchbuzz.com/

3. Jane Teresa Anderson's online persona is that of a dream expert with "Jane's Dream Network".

http://www.dream.net.au

Judy, Tara and Jane have all created an online persona which is easy to remember. You can dorepparttar 120971 same.

Start by thinking about what you're passionate about, and what you hope to achieve.

=> Your USP (Unique Selling Point)

Your USP (although you probably won't spell it out for people directly on your site or anywhere else) needs to be evident in everything on your site duringrepparttar 120972 first year or so. It's your mission statement if you like, or your compass.

Your USP tells people what to expect from you. This, combined with your online persona, is your brand. Your USP must relate directly to your audience.

Write down this question: "In one sentence of 25 words or less, what matters most to me?" Answerrepparttar 120973 question.

Your answer won't appear on your site, it's strictly for you. Another way of putting it would be: "Where's my passion here?"

Your answer is your USP. You don’t need to share your answer. However, keep it in mind. Look onrepparttar 120974 answer as your road map forrepparttar 120975 site. If everything you write/ create forrepparttar 120976 site harks back to those 25 words, there's no way you can go wrong in creating a coherent online persona. And your own brand.

=> Your tagline

From your 25 words, create a tagline/ slogan. You don't need to userepparttar 120977 exact words, justrepparttar 120978 general idea behind them. For example:

My tagline for Creative Small Biz is: Turn your talent into a flourishing business.

For Digital-e it's: Info To Go.

Your tagline keeps you focused, it's a reminder to yourself.

There you have it. It’s easy to create your own online brand. How much does it cost? Not a cent, just some thinking time. It's value to you however, is immense. With your own brand, you will stand out online. (And you'll have a lot of fun, too.)

***Resource box: if using, please include***

Digital-e: For writers and creatives. Ebooks, free ezines, Creatives Club. Love to write? Turn your talent into a business! http://www.digital-e.biz/



Writer, author and journalist Angela Booth has been writing successfully for print and online venues for 25 years. She also writes for business. On her Web site http://www.digital-e.biz/ she conducts workshops and courses for writers.


Exposing Your Expertise

Written by Philippa Gamse


Continued from page 1

My assistant, Bonnie Jo Davis, runs my highly successful articles placement strategy. She provides a complete primer of her methodology, along with many online research sources at http://www.ArticlesThatSell.com/

4. Follow up links and references It's extremely important to measurerepparttar success of these efforts, both in terms ofrepparttar 120970 traffic to your site, and its quality.

Checkrepparttar 120971 "referring URL" section in your traffic reports, and follow links to you from any site that you don't recognize. Often, site owners won't inform you when they've used your material. So you want to ensure that you have been properly attributed. But also, thankrepparttar 120972 site owner. I recently sent a note to a university professor who had added some of my articles to his course reading list. His response? "I really like your ideas, and byrepparttar 120973 way, we're looking for a speaker for our upcoming conference . . ."

The Proof ofrepparttar 120974 Pudding . . .

Does all this work? Absolutely. One of my articles was recently highlighted asrepparttar 120975 "Cool Site ofrepparttar 120976 Week" in Tekguide.net - an online technology and computer directory. Butrepparttar 120977 page that it linked to was not mine, but PowerHomeBiz.com - another site that had featured this article. So I now have sites quoting sites that quote me . . . and that gets major brownie points in Google -repparttar 120978 only remaining credible free search engine.

I was also recently hired to consult for a site inrepparttar 120979 auto industry afterrepparttar 120980 owner had read my article in eDealershipnews.com. He said "I likedrepparttar 120981 article, I can see how you think, and I'd like some of that thinking for me". No further selling required!

Philippa Gamse, CyberSpeaker, is a Web strategy consultant and professional speaker. Check out her free tipsheet for 23 ideas to promote your Website: http://www.CyberSpeaker.com/tipsheet.html Philippa can be reached at (831) 465-0317.


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