1) SERVICE: Consumers, no matter what kind, expect and demand to be pampered and waited on. Pay attention to their wants and needs, and fulfill them to best of your abilities short of effecting your efficiency to serve others or your "Bottom Line".

2) QUALITY: Poor quality is going to get you two things: Complaints and no repeat customers. If you expect to spend any time in business, do yourself a favor; Don't "lie to", "steal from" or "cheat" your customers. Provide them with truthful information, honesty and integrity, and give them best product you can provide for price that you set without effecting your bottom line profit margin.

3) GUARANTEE: In today's world of "fast buck" rip-off artist, especially on Internet, people are hesitant to buy anything without a guarantee. If you want to make sales, make a guarantee, but don't over do it. Don't make such a ridiculous guarantee, that it can't be believed or will cost you so much that your profit margin takes a nose dive.

When deciding what your Niche will be, first decide how it will attract and benefit your customers, and how you will divert them from patronizing your competitor for first time or repeated sales. For example, your Niche may also be providing more information and services in your area than anyone else in market.

In closing, no matter what your Niche, you will always find someone else in same market. Always study your competitors. Approach them (their site) as you would if you were really a prospective customer looking for their product. Would you be more likely to buy from them or from you. Why? Why Not? These are points that you should be constantly examining, researching and striving to make better.

3. INCREASED EXPOSURE Through sharing your expertise and knowledge within your Internet networking community, you earn trust and recognition among your peers. Your participation serves as your initial means of gaining exposure and becoming better established as an expert in your field.

4. ENDLESS REFERRALS Once your fellow networkers come to know and trust you, you will begin to experience fruits of your networking efforts. Not only will your peers be more apt to utilize your services; they will be quick to refer others to you. This generates a cycle of word-of-mouth advertising that will contribute more to your growth than high dollar advertising.

Networking through Internet communities offers a sense of reassurance in that it bridges gap by providing resources to entrepreneur that may not otherwise be readily available or easily accessible. As your networking experiences begin to produce growth for your business, it is important that you remain an intricate part of group and give back as frequently as you can. As an active networker, you can turn an ordinary business venture into an extraordinary success!