Unfortunately, most newsletter publishers don’t use power of articles. You see, when you don’t put effort into it, I know you went to an article directory, selected an article, joined it’s affiliate program and just stuck it in your ‘newsletter’ with nothing else but your name and contact details. Not good.

Something to take with you: “Go extra mile. It’s not crowded.”

5. Not telling people abit about yourself

Give readers a sense of you. We are curious creatures and want to know abit about people we associate with. You do want to bond with your readers, don’t you? Then your name and website address at bottom of your email won’t accomplish much.

The best newsletters I subscribe to, without fail, always include a small paragraph in beginning about themselves.

Tell readers something and keep it short and sweet. Don’t go to other extreme and devote your newsletters to talk about yourself. Boring.

Something to take with you: “Balance is what we are looking for here.”

6. Giving subscribers info that is so basic, they can tell you are new to this

Your defense may be that you are catering to newbie internet marketers so your information has to be basic. Okay, let’s put it another way. Last time I checked there were 55,000 people looking for internet marketing. Do you believe all those are new to this?

There are many types of products to do with internet marketing like ebooks, newsletters, autoresponders etc. An internet marketer needs a variety of products to build and run their business.

Consider something else. Who else buys your products? Answer: Affiliates. So at most times you are dealing with people with a higher level of experience.

Let me give you an example of what I consider basic information. If you write an article telling me why I need an email service then this won’t make an impression on me. I already know this. And if I was a newbie, I would know this too because I would’ve come across it hundreds of times before from other people who rehash same information.

On other hand, I may not know what best email services are and why. So tell me.

Something to take with you: “Do some research. It always pays off.”

7. The biggest booboo of them all

I was stunned. Are people this dumb?

About a month ago, I subscribed to a bunch of internet marketing newsletters. I don’t remember now from where. Pity.

Well, I received autoresponders, as all newsletters begin. All same. I received first newsletters, second newsletters, third newsletters. (then I unsubscribed from them all). All same.

Word for word they were all same. The only thing that changed was contact details of these people.

I found out later that you can pay for a service and they will write your newsletters and send them off for you, with your name and contract details of course. You join their affiliate program and you make your money that way. Well, that’s theory anyway.

Doesn’t work. Write your own newsletters.

Something to take with you: “Email is a powerful medium. Are you using or abusing its power?”

------------------------------------------------------------------------------------- Copyright © Gina Stathopoulos

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