Your Marketing Mantra for 2003

Written by Susan Dunn, the Marketing Coach


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THIS WAY, THAT WAY

Here's how I worked it for branding. I've written hundreds of Internet articles about EQ from every conceivable standpoint, and there will be more coming. I'm not sick ofrepparttar field, it's too exciting, too important and too helpful, but I constantly have to wrack my brain to come up with new "slants."

Here are some examples of articles I've written about emotional intelligence.

1. Writing forrepparttar 121158 Internet with Emotional Intelligence 2. Use Your Emotional Intelligence for a Better Valentine's Day 3. How to Market Using Your Emotional Intelligence 4. Get Promotions By Using Your EQ, Not Your IQ 5. Is EQ 7 Times More Important to Your Success and Happiness Than IQ? 6. Emotional Intelligence -repparttar 121159 Key to Personal and Professional Development 7. Use Your EQ to Make More Money 8. Have an Emotionally Intelligent Christmas This Year 9. Make Your Resolutions Using Your EQ and Watch Them Work for a Change 10. What Makes a Good Manager? Emotional Intelligence. 11. Are You an Early-Adopter? Then EQ is For You.

ANGLES

Whatever it is you're promoting consider it from as many angles as you can, and keep hammering away at it. Remember to look ahead; if it's January now, you should be thinking of upcoming events like Valentine's Day, tax time, spring, and Easter. Here are some ideas:

*Holidays - if you run a plant nursery, feature a heart-shaped topiary for Valentine's Day; if you're a relationship coach, tell people how to get along atrepparttar 121160 family Christmas dinner *Current events - Bring a national news event into your hometown, and into your field. If there's an announcement about a major movie star going into rehab again, and you're a therapist, alertrepparttar 121161 press you're available to comment locally, write some articles onrepparttar 121162 problem onrepparttar 121163 Internet, post something on your website *Important times - Tax time is an example. If you're a business coach, for instance, start in January to promote your services by writing about what's on everyone's mind. *Applications - Make what you sell or provide apply to common problems. Say you sell perfume. Everyone's unemployed now, so write an article about perfume in general at work, or for job interviews - what's appropriate, what isn't.

Your job in marketing is never over, and it's your job to take "the same old thing" and make it new and fresh.

"Byrepparttar 121164 time you're sick of it,repparttar 121165 public is just beginning to get it," and what a happy day it is when they "get it" and it's you, your services and products!

Susan Dunn helps clients market on the Internet and offers an article-writing service. www.webstrategies.cc/articles.htm or mailto:sdunn@susandunn.cc.


Want A Slice of Internet Pie?

Written by Jullieanne Whitney


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- Reputation: Testimonies Background Information

- Product/Service Guarantees

- Customer Service

Remember, no program or service is going to make you some Internet Tycoon. This is not to say that some won't enhancerepparttar way you do business onrepparttar 121157 Net. In fact there are many which do aid in exactly that.

Internet marketing success is solely dependant on your willingness to work, your dedication, andrepparttar 121158 product/service or program you are going to promote.

Be smart, put on your detective hat and investigate!

Jullieanne Whitney, ePublishing Master Consultant, is the publisher of Popular Marketing Ezine and Owner of Ezines-R-Us Directory. http://www.ezines-r-us.com Subscribe: whitney.articles@aweber.com


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