Your Home Office--Big Fish, Small Pond

Written by Matt McGovern


Continued from page 1

First, I divided my marketing "backyard" into geographically distinct territories based on proximity to me as well as likelihood of interest. Then I developed a marketing approach for each region, noting thatrepparttar "selling" points for my book were likely to be subtly different in each market. I then researched media and other means of outreach within each territory, including local newspaper, radio stations, and even retail outlets. Lastly, I put my plan into operation a little over three weeks ago, starting withrepparttar 116558 region containing my former hometown.

* RIPPLE EFFECT

The immediate result was a 750-word article and full-color picture onrepparttar 116559 back page ofrepparttar 116560 local weekly newspaper--an article that included my Web site URL and publicity for a book-signing at a local retailer. I also garnered additional publicity forrepparttar 116561 book-signing in two regional daily newspapers.

The book signing activity was brisk, sales through my Web site picked up, and I received a special order from Borders. All-in-all, not too shabby a result from just one well-targeted press release to a local market.

So, whilerepparttar 116562 Web opens uprepparttar 116563 whole world, don't lose sight of your backyard and don't lose sight of more traditional marketing methods to bring your product or service directly to a specific audience.

As youngsters we first learned to walk by taking tiny steps--tiny steps that soon became confident strides. The same can be said of our marketing: by starting out as a big fish in a small pond, your "pond" is sure grow as each tiny "splash" you make sends out yet another concentric ripple.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Copyright (c) 2004 by Matt McGovern--All rights reserved.

Matt McGovern combines a rare blend of creative and technical know-how with years of experience and a balanced and purposeful approach to life. He has authored and edited numerous books, e-books and e-zines. Get "Know-How" his free e-newsletter at www.700acres.com/pages/ad_archive.html or explore life, death and beyond with his novel, "CURRENTS-Every Life Leaves an Imprint" at www.MattMcGovern.com/books.html.


3 Steps To Home Business Success

Written by Dean Phillips


Continued from page 1

3. You must have relentless desire and determination:

This isrepparttar number one reason why most people don't succeeed. They don't have relentless desire and determination. I want you to commitrepparttar 116557 following words to memory:

"Any success you achieve will be in direct proportion to your desire and determination. The more desire and determination you have,repparttar 116558 greater will be your success!"

Here's another example to illustrate my point:

Most people think it's Kobe Bryant's amazing talent that sets him apart fromrepparttar 116559 other players inrepparttar 116560 NBA. And make no mistake, his talent does play a significant role in his success. But what really makes Kobe Bryant special is his "relentless desire and determination." He just wants to win more than everybody else.

That'srepparttar 116561 mindset you have to have. You have to want to succeed with your home business more than anything else inrepparttar 116562 world--anything!

And remember these words:

"Any success you achieve will be in direct proportion to your desire and determination. The more desire and determination you have,repparttar 116563 greater will be your success!"



Dean Phillips is an Internet marketing expert, writer, publisher and entrepreneur. Questions? Comments? Dean can be reached at mailto: dean@lets-make-money.net

Visit his website at: http://www.lets-make-money.net


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