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The headline writers for these publications are some of
highest paid writers in country and circulation numbers reflect it.
Ok, so these publications have great attention grabbing, curiosity arousing headlines. How does that help you?
As you read and study these headlines, see if you can see a pattern that you can use. Many of these headlines can be used to develop killer headline templates where just by modifying or substituting a word or two can also work wonders for your own advertising and promotion campaigns.
Yet another technique is to look through direct response type ads and advertorials in publications related to your industry. Go to library and check a number of back issues of these works. If you consistently see same ads running over and over again, you know they are making money.
Some profitable ads have consistently run for as long as 40 years! Without being changed!
Professional copywriters constantly collect good headlines and create what they call "swipe files." These headline swipe files serve as models for good headlines and are great idea generators as they work to develop their own winning headlines.
When you discover ads that are being run over and over, study their headlines, and copy them into your own swipe file and when you are trying to think about creating some new headlines of your own, dig out swipe file, review your collection of headlines and see if you can't use some of them as models for your own. Model success.
In another article, I'll tackle creating and working with headline templates. Until then, keep pumping out those winning headlines.
George Dodge has worked on the Internet since 1994 developing, and serving as webmaster for, numerous government and commercial websites. One of his commercial sites focusing on headline copywriting is www.Headline-Creator-Pro.com where you can get your copy of a headline generating tool that enables you to create winning headlines quickly with push button ease.
