Then write down your goals in terms of publishing. Do you want to sell it as a product on your website, or do you want to offer it as a free gift for filling out a survey or for ordering a product? Do you want to use chapters to create an e-course, or use your ebook to attract affiliates around world? The more you know upfront, easier actual writing will be.

Decide on format of your chapters. In non-fiction, keep format from chapter to chapter fairly consistent. Perhaps you plan to use an introduction to your chapter topic, and then divide it into four subhead topics. Or you may plan to divide it into five parts, each one beginning with a relevant anecdote.

How to make your ebook "user friendly"

You must figure out how to keep your writing engaging. Often anecdotes, testimonials, little stories, photos, graphs, advice, and tips will keep reader turning pages. Sidebars are useful for quick, accessible information, and they break up density of page.

Write with a casual, conversational tone rather than a formal tone such as textbook diction. Reader's respond to feeling that you are having a conversation with them. Break up length and structure of your sentences so you don?t hypnotize your readers into sleep. Sentences that are all same length and structure tend to be a good aid for insomnia!

Good writing takes practice. It takes lots and lots of practice. Make a schedule to write at least a page a day. Read books and magazines about process of writing, and jot down tips that jump out at you. The art of writing is a lifetime process; more you write (and read), better your writing will become. The better your writing becomes, bigger your sales figures.

In an ebook that is read on screen, be aware that you must give your reader's eye a break. You can do this by utilizing white space. In art classes, white space is usually referred to as "negative space." Reader's eyes need to rest in cool white oasises you create on your page. If your page is too dense, your reader will quit out of it as soon as their eyes begin to tear.

Make use of lists, both bulleted and numbered. This makes your information easy to absorb, and gives reader a mental break from dissecting your paragraphs one after other.

Finally, decide on an easy-to-read design. Find a font that's easy on eyes, and stick to that font family. Using dozens of fonts will only tire your readers out before they've gotten past your introduction. Use at least one and a half line spacing, and text large enough to be read easily on screen, but small enough so that whole page can be seen on a computer screen. You will have to experiment with this to find right combination.

Of course, don't forget to run a spell and grammar check. You are judged by something as minor as correct punctuation, so don?t mess up a great book by tossing out semicolons randomly, or stringing sentences together with commas. (By way, that's called a "comma splice.")

Last of all, create an index and a bibliography. That's it! You've written a book! Now all you have to do is publish your ebook online, and wait for download request from your website visitors.

Concentrate your efforts on choosing a few good affiliate programs and marketing them effectively. Choose a program with products or services that interest you. Do not be lured into signing up for numerous affiliate programs in hope that one of them will make money. Choose wisely and try not to get involved in selling things you know nothing about. Don't try to sell heavy duty equipment if you know what HGV stands for. Go with your passion, your enthusiasm will grab your client by nose and lead him/her to your affiliate link.

When you have chosen your affiliate company, build a site to market products and programs you've chosen. Choose a name that is relevant to your affiliate program and products you plan to sell. If your site is built to sell craft items then selling car parts on it is not a good idea. It would be far better to include a short course on how to make craft items. Keep your site relevant!

Read everything you can about your products and research them thoroughly so you can answer all questions you get asked either by people signing up under you or your customers. Look around for other items to sell or give away that will enhance products or services you sell. If your main focus is affiliate marketing you could include products and free gifts and e-books that will help with marketing products you sell.

Create a catchy signature to use each time you send out your mail, you never know whose interest it might stimulate. Don’t forget to include your affiliate links in all your outgoing mail. Market, market and market your products some more. Think about what your target audience is looking for and keep it in mind always.