Then write down your goals in terms of publishing. Do you want to sell it as a product on your website, or do you want to offer it as a free gift for filling out a survey or for ordering a product? Do you want to use chapters to create an e-course, or use your ebook to attract affiliates around world? The more you know upfront, easier actual writing will be.

Decide on format of your chapters. In non-fiction, keep format from chapter to chapter fairly consistent. Perhaps you plan to use an introduction to your chapter topic, and then divide it into four subhead topics. Or you may plan to divide it into five parts, each one beginning with a relevant anecdote.

How to make your ebook "user friendly"

You must figure out how to keep your writing engaging. Often anecdotes, testimonials, little stories, photos, graphs, advice, and tips will keep reader turning pages. Sidebars are useful for quick, accessible information, and they break up density of page.

Write with a casual, conversational tone rather than a formal tone such as textbook diction. Reader's respond to feeling that you are having a conversation with them. Break up length and structure of your sentences so you don?t hypnotize your readers into sleep. Sentences that are all same length and structure tend to be a good aid for insomnia!

Good writing takes practice. It takes lots and lots of practice. Make a schedule to write at least a page a day. Read books and magazines about process of writing, and jot down tips that jump out at you. The art of writing is a lifetime process; more you write (and read), better your writing will become. The better your writing becomes, bigger your sales figures.

In an ebook that is read on screen, be aware that you must give your reader's eye a break. You can do this by utilizing white space. In art classes, white space is usually referred to as "negative space." Reader's eyes need to rest in cool white oasises you create on your page. If your page is too dense, your reader will quit out of it as soon as their eyes begin to tear.

Make use of lists, both bulleted and numbered. This makes your information easy to absorb, and gives reader a mental break from dissecting your paragraphs one after other.

Finally, decide on an easy-to-read design. Find a font that's easy on eyes, and stick to that font family. Using dozens of fonts will only tire your readers out before they've gotten past your introduction. Use at least one and a half line spacing, and text large enough to be read easily on screen, but small enough so that whole page can be seen on a computer screen. You will have to experiment with this to find right combination.

Of course, don't forget to run a spell and grammar check. You are judged by something as minor as correct punctuation, so don?t mess up a great book by tossing out semicolons randomly, or stringing sentences together with commas. (By way, that's called a "comma splice.")

Last of all, create an index and a bibliography. That's it! You've written a book! Now all you have to do is publish your ebook online, and wait for download request from your website visitors.