Your FAQ Page - A Sales Tool? You Bet!Written by Karon Thackston
Continued from page 1
[shop for minerals] [back to top] What is source of Vitamin C? Ascorbic acid, which was originally gained by isolation from fruits and plants, is produced today by an industrial process. The basis for industrial ascorbic acid synthesis is D-Glucose (grape sugar or corn sugar), one of most common organic compounds in nature. XYZ Vitamins uses only organically-grown grapes and corn, and we extract our own D-Glucose to ensure process remains 100% natural. No other manufacturer in world has developed its own facility specifically to produce highest quality of Vitamin C. We go extra mile to ensure vitamins and minerals you buy from XYZ Vitamins are most beneficial for you and your family. [shop for vitamins] [back to top] See difference? The “before” versions JUST answer questions. The “after” versions boost consumer confidence, promote unique qualities of products, and offer easy-to-follow links to buy products in question. By using some imagination and salesmanship, you can turn your FAQ page into a highly productive tool that not only gives visitors information they need, but also encourages more sales! Which words make *your* customers buy? Let Karon show you. Boost your profits by learning to write strategically created copy that hits a nerve and makes sale. Boost your search engine rankings, too! Get 3 FREE bonuses with your purchase. Learn more now at http://www.copywritingcourse.com
Karon is Owner and President of KT & Associates who offers targeted copywriting, copy editing & ezine article services. Receive her FREE ebook, Marketing Made Easy and subscribe to her ezine "Business Essentials" at when you visit her site at http://www.ktamarketing.com
| | Book Summary: Secrets Of Word-Of-Mouth MarketingWritten by Regine P. Azurin
Continued from page 1
your product or service is (plus 3) to “talk of town” level (plus 4). 13. Examples of those who have reached plus 4 level of word-of-mouth marketing are: 14. Lexus Automobiles, Saturn Car Company, Harley-Davidson, Netscape Navigator, Celestial seasonings herbal tea, The Internet, and Apple Computer 15. Some ways of harnessing word of mouth are by using experts like customers, suppliers, salespeople, experts’ roundtable discussions and selling groups. Take advantage of seminars, workshops, and speaking engagements, dinner meetings, teleconferenced panel discussions, and trade shows. “Canned” Word of Mouth consists of putting out videotapes, audiotapes, using a well-designed website, or distributing CDs. There are also ways such as referral selling programs, testimonials, and networking methods, hotlines (1-800 numbers) and e-mail. 16. Using traditional media for Word of Mouth means using customer service as a word-of-mouth engine, public relations, placements, unusual events, promotions, word of mouth in ads, sales brochures, or direct mail, salesperson programs, sales stars, peer training, or using salespeople as word-of-mouth generators, word-of-mouth incentive programs (“Tell-a-friend” programs), useful gifts to customers (articles, how-to manuals) that they can give their friends. 17. Employees should be actively spreading word of mouth about your products. Spread stories around about examples of superior customer service. Give people a common mission and make rewards dependent on accomplishment of that mission. 18. Word of mouth accelerates process of customer decision-making, from deciding to decide, asking for information, weighing options, evaluating a free trial, and then finally becoming a customer and advocate. 19. With customer-oriented service, your company can increase sales via word of mouth.Specific steps in creating a word of mouth campaign: 1. Find some way to get product into hands of key influencers. 2. Provide a channel for influencers to talk and get all fired up about your product. 3. Gather testimonials and endorsements, like actual letters of praise. 4. Form an ongoing group that meets once a year in a resort but once a month by teleconference or daily by list group 5. Create fun events to bring users together and invite non-users. Saturn, Harley-Davidson, and Lexus have been successful with this approach. 6. Produce cassettes, videotapes, and clips on your Web site featuring enthusiastic customers talking with other enthusiastic customers. Custom-create some CDs for each potential customer. 7. Conduct seminars and workshops 8. Create a club with membership benefits 9. Pass out flyers. Tell friends. Offer special incentives and discounts for friends who tell their friends. 10. Use Internet! 11. Do at least one outrageous thing to generate word of mouth. 12. Empower employees to go extra mile. 13. Network and brainstorm for ideas 14. Run special sales 15. Script! Tell people exactly what to say in their word of mouth communication. By: Regine P. Azurin and Yvette Pantilla http://www.bizsum.com "A Lot Of Great Books....Too Little Time To Read" Free Book Summaries Of Latest Bestsellers for Busy Executives and Entrepreneurs Mailto:freearticle@bizsum.com BusinessSummaries is a BusinessSummaries.com service. (c) Copyright 2001-2002, BusinessSummaries.com - Wisdom In A Nutshell
Regine is President of BusinessSummaries
|
