Your "E-zine 13" -- A Formatting Checklist

Written by Alexandria K. Brown

Continued from page 1

7. Have you reminded your readers right away that this is a *subscription* publication?

Don't let them forget that they *asked* to receive this! Something like this right under your masthead will do: "You've received this e-zine because you subscribed to it! If you wish to unsubscribe, please scroll torepparttar end for more information."

8. If you have a table of contents (TOC), do its listings match this issue's articles and features?

For example, if your TOC says your second feature in this issue is an article on Web site marketing, make sure it's right!

9. Have you included a copyright notice?

Atrepparttar 124368 end of your content, before your contact info, post "(c)" immediately followed byrepparttar 124369 year and your name or your company's name. (For example, my copyright notice is (c) 2001 Alexandria K. Brown.) You should know that a copyright notice does not protect your ideas - instead, it protectsrepparttar 124370 way you express them.

10. Arerepparttar 124371 correct advertisements in place?

Keep track of all your ad swaps and purchases in one main document to make this easy to look up each time. I use an Excel spreadsheet, which works great for me. Alongrepparttar 124372 top rule, I list each issue date. Downrepparttar 124373 left side, I list my ad spots, which are sponsor ad, ad 1, ad 2, and ad 3.

11. Do you give clear subscribe and unsubscribe instructions atrepparttar 124374 bottom?

The subscribe instructions are to help you virally grow your list. Your ezine will likely get passed on to others who'd like to receive it themselves. The unsubscribe instructions are just BECAUSE - it's plain courtesy, andrepparttar 124375 law ofrepparttar 124376 land. : )

12. Does your subject line include bothrepparttar 124377 name of your e-zine andrepparttar 124378 issue topic?

By seeing your e-zine title, your recipients will knowrepparttar 124379 e-mail is not spam. And by seeingrepparttar 124380 issue topic, they will know what's in store for this issue.

Example: "Sara's Cash Flow Tips: Increase Your Income Today!"

13. Have you sent a test ofrepparttar 124381 issue to yourself or an associate?

Make sure it comes through reading well and looking great! (Check for any strange symbols that magically appear, odd breaks inrepparttar 124382 copy, inactive links, etc.) And this is a GREAT time to give it a final proofread.

Alexandria K. Brown, "The E-zine Queen," offers a FREE biweekly e-zine called "Tips from the E-zine Queen." Learn how to write, publish, and promote a dynamic E-ZINE that builds customer relationships and increases SALES. Subscribe now via

Refine Your Company's eNewsletter to Increase Its Viral Potential

Written by Jerrilynn B. Thomas

Continued from page 1

Business Worksheet for Refine Your Company's eNewsletter to Increase Its Viral Potential

1.] Date for your enewsletter relaunch.

2.] Think of a new name for your enewsletter.

3.] What problem(s) does your business solve for your clients?

4.] Create at least 4 powerful headlines to showcaserepparttar main articles for your upcoming issues. Tip: Use a question for your headline - Do YOU Need A PR Makeover To Make YOURSELF Newsworthy?

5.] Make a list of unique resource information your target audience would find useful. Example: PR Savvy Female Entrepreneur (, a monthly enewsletter published byrepparttar 124367 Women's News Bureau, provides a list of special days, weeks, and months businesswomen can incorporate into their press releases to make them newsworthy.

6.] Think of special discounts or trial offers for each of your products and service that you can offer to your subscribers. Remember that they have to be exciting enough for them to pass your newsletter on their business associates. Everyone loves to be inrepparttar 124368 spotlight. Showcase one of your clients every month. Introduce a staff member to highlight their expertise.

Jerrilynn B. Thomas, owner of the Women's News Bureau ( and Women's Media Desk (, specializes in PR makeovers. If you would like a PR makeover to make yourself more newsworthy, contact her at . Businesswomen are invited to submit their news and articles to the Women's Media Desk.

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