You don't see much happening at first, but you still have faith, and you re-examine strategy to ensure you are maximizing possible outcome. Over time, you begin to see positive results. This reinforces your energy and motivation, and increases beneficial effects you experience.

You tell everyone who will listen how well it works for you - others try it too, and begin to see positive results for their own businesses.

You look for ways in which you can work with your competition for mutual benefit. You think about a JV, and approach your competition with it, even ensuring that benefits for them outweigh your own. Your competition can see how much benefit your proposal could be for both parties and agree to it. The end result is a highly positive outcome for both sides, and you agree to work more closely together in future.

You concentrate on your own USP, and inject your business with a sense of your own style, confidence, and overall business strategy. You see others beginning to emulate you, which you take as a token of admiration, boosting your self-esteem, and thereby further improving way you do business. You find yourself leading marketplace.

You have a couple of dry days, but you know that occasionally this happens for whatever reason, that your targeted traffic comes from multiple sources, which show excellent conversion rates. Instead of fearing business failure, you quickly check everything is okay with your merchant account or payment processor and check your site is functioning normally, and you know sales will pick up normally again very soon. You concentrate your energies instead into new avenues of promotion.

Instead of running your business on fear, and consequently witnessing it shrivelling up and dying, you run it on love - you have a passion for what you do, you always take positive action, and more successful you become, more it fires that passion.

Your business expands and becomes more successful. And positive energy from your own business begins to rub off on others.

Can you see how a simple change in approach could transform your business?

Steve Shaw develops software and systems for effective e-marketing. For example, his PopUpMaster Pro software allows you to add popups to your web site that beat the popup blockers, and vastly improve your response rates. For more information please go to http://popupmaster.com.