The same point applies no matter what service or product you are offering. Show client you're a human being first...if you want to have a continuing relationship with that person.

What about those 'email codes' I mentioned earlier? I would reserve these for people you know or have continuing contact with because many people don't know what they mean.

But these email codes definitely warm up and personalize your relationship so determine if they are appropriate for people you're working with. Here are basic tone-setting codes: :-) This is a smile sign. I use it frequently, almost without thinking about it. You might see a variation on it which looks like this :- although that is used less frequently.

A smile sign :-) is a gentle message that you just can't convey any other way. Sprinkle it in your emails at appropriate points.

lol: This means 'little laugh' LOL: This means 'big laugh'

: This means you are grinning about something:-)

3. Use white space generously! If you are sending more than 2 sentences, make them separate paragraphs with blank space between them so reader can skim quickly.

You'll get a better response when people can skim what you have to say. One large paragraph is a turn-off because it's too difficult to read.

You don't know how many emails your clients and colleagues receive each day. You want to create right impression with your email communication. Make it *easy* for your clients to read, understand and respond to you!

*Newspapers have numerous sections allowing advertisers to target by interest as well. For example, a small ladies fashion boutique would advertise in Fashion section of their local newspaper.

What Should I Say? When it comes to what to say in an ad to have your investment yield best results there are a multitude of techniques to apply. Some are listed here:

*Keep sentences in your ad short – no more than 20 words. *Keep paragraphs short – no more than 5 lines. *Use bullets to list your benefits to target audience. *Don’t fill every inch of your ad with copy or images. White space makes your ad much easier to read and more inviting when people are scanning a page.

There are many more techniques to use when designing your newspaper ads. For a complete list visit www.7stepmarketingplan.com and check resources page.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Nicole Shields is author of 7 Step Marketing Plan manual, a complete system, including Quick Start Kit, a digital file of forms and spreadsheets, which makes it easy for business owners and managers to write, implement and manage a profit-producing marketing plan. To learn more, visit: http://www.1shoppingcart.com/app/adtrack.asp?AdID=39295