Your Business Has An Unlisted Telephone Number??

Written by Jill St Claire, President - JSC Marketing, LLC

Continued from page 1

How Are Advertising Pages Different From Doorway Pages? There are significant differences between doorway pages and advertising pages. Doorway pages are also designed to highlight keywords, but they have very little content and serve no purpose other than to foolrepparttar search engines into thinking that something is there. Since search engines do not like pages that lack significant content, they have a negative attitude toward doorway pages.

Communicating Your Targeted Keywords Designing pages to agree with top search engine placing pages is a valid optimization technique. Many search engines even have help sections on how to design pages specifically for their engines. Communicating your targeted keywords with advertisings pages is an effective way to improve your site's search engine placement.

Successful Internet Marketing Strategies:

AFFILIATE PROGRAMS An affiliates program pays a commission for incoming traffic that leads to sales. One ofrepparttar 128080 most well-known affiliate programs was introduced by in 1996. pioneeredrepparttar 128081 affiliate program model, paying commissions when Amazon banners, buttons and links placed on their sites resulted in sales. Their program currently has over 500,000 affiliate associates. Every time an affiliate sends Amazon a customer from their siterepparttar 128082 affiliate earns up to 15% of each sale.

An affiliate program can be an inexpensive way to increase traffic and sales for small businesses too. Traffic Power will soon be launching an affiliate tracking program that small merchants can use to implement their own affiliate program.

VIRAL MARKETING Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others. Tell-A-Friend promotions aren't new, but they have become more powerful onrepparttar 128083 Internet because e-mail makes it so easy to passrepparttar 128084 word along. One ofrepparttar 128085 early leaders of viral Internet marketing was Blue Mountain Arts. This company provides electronic greeting cards people can e-mail to friends and family. To pick uprepparttar 128086 cardrepparttar 128087 recipients are required to visitrepparttar 128088 Blue Mountain site. While there, visitors are encouraged to send their own greeting cards. Thusrepparttar 128089 electronic greeting card spreads like a virus asrepparttar 128090 new visitors send multiple cards. Viral marketing like this can be a highly effective method for bringing traffic to your site if you can provide something of value that will entice visitors to pass your message along.

BUILDING CUSTOMER LOYALTY Fostering customer loyalty is another strategy successfully used by major Web sites. The travel site Expedia, recipient of a Customer Loyalty Awards from Brand Keys Research, is an example of a site that has been praised for its customer loyalty efforts.

Expedia works to increase customer loyalty by providing personalized services for its customers. The Web site provides traveler tools such as a currency converter, driving directions, andrepparttar 128091 current status of airports and flights. They also offer e-mails based onrepparttar 128092 customer's preferences and purchases. Weekly updates are sent through their Fare Tracker service detailing current ticket prices torepparttar 128093 three destination cities chosen byrepparttar 128094 member. A few days prior to departure customers begin receiving emails that are specific to their travel plans. They receive links to weather reports, schedules of entertainment events, and locations where they can purchase tickets to specific venues. These highly targeted emails along withrepparttar 128095 user friendly services onrepparttar 128096 site have helped Expedia to build customer loyalty.

Mastering Search Engine Placement:

With changing business models for search engines and an ever increasing number of Web sites onrepparttar 128097 Internet, Webmaster submission techniques are no longer adequate for getting search engine placement. Today's newsletter will focus onrepparttar 128098 importance of employing a complete placement strategy withrepparttar 128099 right professional search engine optimization firm.

Submitting Ain't What it Used to Be: It used to be that having your Webmaster periodically submit your site was enough to get placement onrepparttar 128100 major search engines. The Web Position Gold software widely used by Webmasters to submit sites worked amazingly well. The success of Web Position Gold made it a high profile target for search engines who saw its success as direct competition for a limited pool of profit. The search engines attempted to counteract that success by devising strategies to undercut Web Position Gold's effectiveness. As a result, Webmasters usingrepparttar 128101 manual submission process or Web Position Gold are no longer able to obtain good placement results.

Are Search Engines Our Friends? In today's competitive Internet marketplace, submission alone just isn't enough. The search engines are strapped for cash and many have set up senseless toll gates for submission. For instance Yahoo charges a $299 non-refundable, reoccurring fee to merely review your site. This yearly payment provides no guarantee that your site will actually be included in their database! Search engines like Google actually rank a site lower if it is submitted rather than if it is found by their spider. This, coupled withrepparttar 128102 exponentially growing number of Web sites inrepparttar 128103 search engine databases, is making it more and more difficult to get good placement.

Search engine placement today has moved from simple submission byrepparttar 128104 Webmaster torepparttar 128105 highly technical methods. Since Webmaster submission is no longer enough, it is important to findrepparttar 128106 right search engine optimization firm to guide your placement efforts.

The days are gone when you could rely onrepparttar 128107 advice of search engines or rely on a part-time search engine specialist who was simply submitting your site using keywords.

Make no mistake; search engines view optimization tools like Web Position Gold asrepparttar 128108 enemy because they are competing forrepparttar 128109 same dollar volume. Listening torepparttar 128110 rhetoric of search engines presents distorted views. Pundits who trumpetrepparttar 128111 search engine party-line fail to realizerepparttar 128112 adversarial positionrepparttar 128113 search engines have taken against Search Engine Optimization. Search engines view ranking criteria as a proprietary secret and protect it fiercely, and they are quick to give disinformation to those who blindly follow their recommendations.

Need professional SEO help? Contact or 1.888.435.5156

With over 20 yrs holding executive level positions in the corporate arena, Jill St Claire discovered that most organizations produce viable products, but they fail to identify who their "best" customers are and how to effectively reach them. St Claire’s proven strategies are now applied to Digital Media Marketing providing cost-effective solutions that increase the "bottom line". 1.888.435.5156

Blog Search Engine Increases Searches By 10% - Here's How!

Written by Loren Baker

Continued from page 1

Besides branding their search engine on user's desktops and increasing new searches, marketing and promotion ofrepparttar toolbar also led torepparttar 128079 sharp increase. Blog Search Engine attributes their large number of toolbar downloads to its marketing efforts on their onsite promotional channels. “We’ve strategically placed links to our Blog Search Toolbar on our homepage, on search results pages and in outgoing emails to bloggers who submit their blogs torepparttar 128080 Blog Search Engine.” Baker added, “We are also looking into other marketing channels to distribute our toolbar after measuring its effectiveness in generating more searches.”

In addition to generating more searches, EffectiveBrand also adds more torepparttar 128081 web searching experience. "The incorporation of Effective Results inrepparttar 128082 Blog Search Toolbar has increased user's satisfaction as it complementsrepparttar 128083 Blog Search Engine by suggesting related links and resources," said Effective Brand's CEO, Ronen Shilo.

To create a customized search toolbar for their sites, publishers can go to EffectiveBrand and follow a simple, 4-step procedure in order to create and/or upload a logo, search string, custom buttons and an optional RSS feed aggregator. The final product—a cutting-edge, site branded custom toolbar—is then completed and ready for immediate distribution. An "effective" solution for publishers,repparttar 128084 EffectiveBrand interface also permits sites to see how many users have downloaded their toolbar, filter out competitors, and even set up for your own site's search results. More importantly, it builds repeat web traffic.

Loren Baker is the Editor of the Search Engine Journal, a search engine news blog reporting on search oriented news daily.

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