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How Are Advertising Pages Different From Doorway Pages? There are significant differences between doorway pages and advertising pages. Doorway pages are also designed to highlight keywords, but they have very little content and serve no purpose other than to fool search engines into thinking that something is there. Since search engines do not like pages that lack significant content, they have a negative attitude toward doorway pages.
Communicating Your Targeted Keywords Designing pages to agree with top search engine placing pages is a valid optimization technique. Many search engines even have help sections on how to design pages specifically for their engines. Communicating your targeted keywords with advertisings pages is an effective way to improve your site's search engine placement.
Successful Internet Marketing Strategies:
AFFILIATE PROGRAMS An affiliates program pays a commission for incoming traffic that leads to sales. One of most well-known affiliate programs was introduced by Amazon.com in 1996. Amazon.com pioneered affiliate program model, paying commissions when Amazon banners, buttons and links placed on their sites resulted in sales. Their program currently has over 500,000 affiliate associates. Every time an affiliate sends Amazon a customer from their site affiliate earns up to 15% of each sale.
An affiliate program can be an inexpensive way to increase traffic and sales for small businesses too. Traffic Power will soon be launching an affiliate tracking program that small merchants can use to implement their own affiliate program.
VIRAL MARKETING Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others. Tell-A-Friend promotions aren't new, but they have become more powerful on Internet because e-mail makes it so easy to pass word along. One of early leaders of viral Internet marketing was Blue Mountain Arts. This company provides electronic greeting cards people can e-mail to friends and family. To pick up card recipients are required to visit Blue Mountain site. While there, visitors are encouraged to send their own greeting cards. Thus electronic greeting card spreads like a virus as new visitors send multiple cards. Viral marketing like this can be a highly effective method for bringing traffic to your site if you can provide something of value that will entice visitors to pass your message along.
BUILDING CUSTOMER LOYALTY Fostering customer loyalty is another strategy successfully used by major Web sites. The travel site Expedia, recipient of a Customer Loyalty Awards from Brand Keys Research, is an example of a site that has been praised for its customer loyalty efforts.
Expedia works to increase customer loyalty by providing personalized services for its customers. The Web site provides traveler tools such as a currency converter, driving directions, and current status of airports and flights. They also offer e-mails based on customer's preferences and purchases. Weekly updates are sent through their Fare Tracker service detailing current ticket prices to three destination cities chosen by member. A few days prior to departure customers begin receiving emails that are specific to their travel plans. They receive links to weather reports, schedules of entertainment events, and locations where they can purchase tickets to specific venues. These highly targeted emails along with user friendly services on site have helped Expedia to build customer loyalty.
Mastering Search Engine Placement:
With changing business models for search engines and an ever increasing number of Web sites on Internet, Webmaster submission techniques are no longer adequate for getting search engine placement. Today's newsletter will focus on importance of employing a complete placement strategy with right professional search engine optimization firm.
Submitting Ain't What it Used to Be: It used to be that having your Webmaster periodically submit your site was enough to get placement on major search engines. The Web Position Gold software widely used by Webmasters to submit sites worked amazingly well. The success of Web Position Gold made it a high profile target for search engines who saw its success as direct competition for a limited pool of profit. The search engines attempted to counteract that success by devising strategies to undercut Web Position Gold's effectiveness. As a result, Webmasters using manual submission process or Web Position Gold are no longer able to obtain good placement results.
Are Search Engines Our Friends? In today's competitive Internet marketplace, submission alone just isn't enough. The search engines are strapped for cash and many have set up senseless toll gates for submission. For instance Yahoo charges a $299 non-refundable, reoccurring fee to merely review your site. This yearly payment provides no guarantee that your site will actually be included in their database! Search engines like Google actually rank a site lower if it is submitted rather than if it is found by their spider. This, coupled with exponentially growing number of Web sites in search engine databases, is making it more and more difficult to get good placement.
Search engine placement today has moved from simple submission by Webmaster to highly technical methods. Since Webmaster submission is no longer enough, it is important to find right search engine optimization firm to guide your placement efforts.
The days are gone when you could rely on advice of search engines or rely on a part-time search engine specialist who was simply submitting your site using keywords.
Make no mistake; search engines view optimization tools like Web Position Gold as enemy because they are competing for same dollar volume. Listening to rhetoric of search engines presents distorted views. Pundits who trumpet search engine party-line fail to realize adversarial position search engines have taken against Search Engine Optimization. Search engines view ranking criteria as a proprietary secret and protect it fiercely, and they are quick to give disinformation to those who blindly follow their recommendations.
Need professional SEO help? Contact SEO@jscmarketing.com or 1.888.435.5156
With over 20 yrs holding executive level positions in the corporate arena, Jill St Claire discovered that most organizations produce viable products, but they fail to identify who their "best" customers are and how to effectively reach them. St Claire’s proven strategies are now applied to Digital Media Marketing providing cost-effective solutions that increase the "bottom line". Jill@JSCMarketing.com 1.888.435.5156