Continued from page 1
Your expectations for your book should not be centered on copies sold. Instead, focus on developing and executing a brilliant marketing and PR plan, making key contacts, and finding ways to create value for readers, for media and for organizations who might make bulk purchases. If you focus on those things, sales will take care of themselves.
Concentrate on meeting all 5 types of goals. That way, even if your sales are only moderate, but you do brilliantly in getting publicity and making contacts, you can consider your book a success.
Have a solid, long-term marketing plan.
Before you ever get close to even finishing your first draft, sit down and map out basics of your marketing and promotional plan. The key questions you'll need to answer:
·What is my marketing budget? ·When should my book be ready? ·Who is my audience and what need does this book meet? ·What will my price point be? ·How many copies do I need to sell to break even? ·How many copies do I want to sell? ·What marketing channels will I use to reach my readers? ·What relationships can I leverage to make bulk sales? ·What relationships can I leverage to get press coverage? ·Who will design my Website? ·Do I need a marketing staff? ·Will I do an e-newsletter? ·Will I hire a distributor or ship books myself? ·Do I want to be in bookstores? ·Will I do "guerilla" marketing? ·What ancillary products can I produce (tapes, CDs, etc.) ·How can my seminars/consulting/current business support this book?
That's a lot of material, but all of it is important. Take a couple of months and figure it out. You can also cut some time off your learning curve by learning from others who have done it already.
Get yourself to the Mega Book Marketing Seminar and train yourself to be a mega-successful author and become a sought after speaker. Make the difference with your book that you want to make. To Register and for more information go to http://www.bazuji.com/book