Why should your personal life coach NOT be able to design a web site for you? Why shouldn’t your attorney also design and sell needlepoint? Why shouldn’t your cosmetic surgeon be an artist as well? More importantly, why would you consider something else a person does well “a hidden talent.”

Many of us who are in search of a balanced and meaningful life enjoy developing multiple talents.

KEEP YOUR MIND OPEN

Don’t automatically ‘shut down’ when man who comes to paint your house tells you you need a product to make your practice grow and then tells you what it is. It happened to me because I was willing to listen. Tony Painter gave me idea for my Don’t Die at 50 Weekly Organizational Calendar© (www.susandunn.cc).

Tony Painter, I eventually found out – after all he ‘lived with me’ for a solid week – set up 3 of most successful beauty salons in our town and then sold them, patented an invention for painters and sold it to 3M, and owns a huge piece of property he’s developing into a housing development. In addition, he’s owner of painting company, and contracts with 15 other painters.

I work at home and he overheard my conversation on phone and jumped in with a suggestion that helped me produce a product that sells.

What would have happened if I’d said, as many of us do, “What could Tony painter know about anything besides painting walls?’

OPEN YOUR EYES AND SEE WHAT YOU’RE SEEING

My first clue to open up to this man was when he told me I should paint DR mauve, with faux, and put in deep green carpeting to bring out colors of seat covers. I realized I was listening to an artist.

Tony painter, by way, is living his passion. He has several businesses going (that I know of), is an artist and entrepreneur, owns painting company, and chooses to go out and paint walls himself. I asked him why.

“I like to paint,” he said. “My wife runs businesses. I can’t stand that stuff.”

Tony painter would be a good coach, too.

Get rid of your preconceived notions!

Also, be willing and open to developing other talents you may have that could bring you satisfaction and help clients.

I.e. for every % increase in effort you get a 1.49 % increase in profit. Observation: By simply increasing number of levers you improve you magnify your leverage. In other words, for same amount of effort, more levers you improve more your profits improve.

In this example we see that by spreading your effort over all five levers you increased your net profits by $29,766. Compared to $20,000 increase gained from improving only one variable we see that your profit growth is almost 50% greater for doing nothing more than spreading your resources over all five levers. Imagine all extra money you could be generating right now without any extra effort. All it takes is a simple change in focus. Conclusion #1: To leverage your efforts for maximum returns you must focus on improving all five levers in your business. Next, let's demonstrate impact of improving all five variables by progressively larger amounts: Case #1: Improve all 5 levers by 10% each. Net profit = $32,210

Increase in Profit(%) = $12,210 (61%)

Effort(%) = 50% Profit to Effort ratio = 1.22:1 Case #2: Improve all 5 levers by 25% each. Net profit = $61,035

Increase in Profit(%) = $41,035 (205%)

Effort(%) = 125% Profit to Effort ratio = 1.64:1 Case #3: Improve all five levers by 50% each. Net profit = $151,875

Increase in Profit(%) = $131,875 (659%)

Effort(%) = 250% Profit to Effort ratio = 2.64:1 Case #4: Improve all 5 levers by 100% each. Net profit = $640,000

Increase in Profit(%) = $620,000 (3100%)

Effort(%) = 500% Profit to Effort ratio = 6.20:1 Observation: As you continue to improve all five levers magnification factor on your net profit increases at an exponential rate. In this example we see that when we doubled our effort from case #2 to case #3 our leverage increased by 61% (i.e. ((2.64 - 1.64) ÷ 1.64) x 100). But when we doubled our efforts once more from Case #3 to case #4 our leverage increased by 135%

This has to be one of most magnificent realisations you could ever make in business. Conclusion: Never stop improving all five levers of your business. Clearly these two examples demonstrate power of leveraging all five variables in your business.

Tragically, most businesses seem to care about only one of these levers - number of leads. To make matters worse, of all levers this one will cost you most to improve! So if you're stuck in 'drive-more-traffic-to-my-business' trap - STOP! Instead, harness multiplying power of all five levers and you'll find that your profit to effort ratio will skyrocket.

Or to put it another way, by applying all five levers to your business (instead of only one) you will make more money with less effort.

Right about now you may be thinking to yourself, "That's all well and good in theory but how could I possibly increase all five levers by such large amounts?"

Although there are over 200 ways to amplify these levers space restrictions preclude me from discussing how-to's here. What's important for now is that you understand of magnifying potential stored within this formula. With this understanding achieving a 100%, a 200% or even a 1000% increase in profit is well within your grasp.

Copyright © 2003 Angelo Ioanides