Write your ads from several differnt angles then choose best one. Before implementing your campaign on a full scale, test market your ads in one or two place. If ads starting pulling responses then go for it.

--To Change to Not To Change--

Marketing is time-sensitive, you may grow tired of your ads sooner than your prospects. Checkout classified ads in some of major print publications. You will see many of same ads for months, these ads don't come cheap so they must be working to pay for themselves. On or offline principles are same, If They Ain't Broke Don't Fix-Em.

Date:

For Immediate Release

NEWS RELEASE HEADING HERE (ALL CAPS) Sub-Heading Here (Lower Case) (Your City/State)---Put Your News Story Here - Write in Paragraphs of five-six double-spaced lines each.

--End-- -------------------------------------------------------------- Some editors may run your release "as is" while other will edit it.

(e) email Press Releases vs. Fax or U.S. Postal Service.

Many publications will accept email and fax press releases, but you should inquire first. Keep a log of who you submit press releases. When you get publicity save clipping and post them on your website, and in your ezines and include them in your next press kit.

(f)News editors receive thousands of press release daily, persistent and patient can produce free publicity rewards.

Footnote: Using press releases is also an excellent way for ezine publishers to have fresh new content.