Your Ads: If They Ain't Broke Dont Fix-Em

Written by Robert Wardrick

Continued from page 1

Write your ads from several differnt angles then chooserepparttar best one. Before implementing your campaign on a full scale, test market your ads in one or two place. Ifrepparttar 101098 ads starting pulling responses then go for it.

--To Change to Not To Change--

Marketing is time-sensitive, you may grow tired of your ads sooner than your prospects. Checkoutrepparttar 101099 classified ads in some ofrepparttar 101100 major print publications. You will see many ofrepparttar 101101 same ads for months, these ads don't come cheap so they must be working to pay for themselves. On or offlinerepparttar 101102 principles arerepparttar 101103 same, If They Ain't Broke Don't Fix-Em.

Robert Wardrick is publisher of Planned Businesshood Post subscribe at "One-Stop Fun Shopping & $avings from Home" tm

Press Releases vs. Advertising Or How To Get Free Publicity for Your Business

Written by Robert Wardrick

Continued from page 1


For Immediate Release

NEWS RELEASE HEADING HERE (ALL CAPS) Sub-Heading Here (Lower Case) (Your City/State)---Put Your News Story Here - Write in Paragraphs of five-six double-spaced lines each.

--End-- -------------------------------------------------------------- Some editors may run your release "as is" while other will edit it.

(e) email Press Releases vs. Fax or U.S. Postal Service.

Many publications will accept email and fax press releases, but you should inquire first. Keep a log of who you submit press releases. When you get publicity saverepparttar clipping and post them on your website, and in your ezines and include them in your next press kit.

(f)News editors receive thousands of press release daily, persistent and patient can produce free publicity rewards.

Footnote: Using press releases is also an excellent way for ezine publishers to have fresh new content.

Robert Wardrick is owner of CapCity Mall "One-Stop Fun Shopping & $avings from Home" tm Subscribe to CapCityMall Shoppers Alert tm

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