You do have a web site, donít you? Written by Alex Lekas
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You already know about Internetís power as a communications and promotions tool. Youíre reaching customers and prospects on their timetable. ēAre you tracking visitors and what they do on your site? Generating a high volume of hits only tells part of story. If a lot of people visit your site but leave almost immediately, thatís a problem. There are a lot of good tracking tools available, some of them free, that will not only catalog amount of traffic to your site, but what people are doing once they get there. What pages do they linger on? What pages are they most likely to exit site from? How long are visitors staying? If you know what page or pages get most views for longest period of time, logic dictates those are pages that should also get bulk of your attention. If customers and prospects care, you care. ēDo visitors have reason to come back? A web site is a powerful information tool, combining resources of a Yellow Pages ad, TV commercial, business card, and product catalog in a format that is accessible from anywhere at any time and can be instantly updated. That last clause is crucial, but Web environment has also created more demanding consumers who expect something new as often as possible. Schedule online chats, led by you or by another subject matter expert; you can promote these through newsletter that your site encourages people to sign up for and by posting a calendar of topics and moderators. You can even offer a prize for first few people who sign up, something related to what your business does. People like to win things and this lets you get a foot in door.
Your web site is a reflection of both your business and you personally. It will be first contact many people have with your company, showing them what you stand for, what your company offers, and how consumers benefit from doing business with you. Your digital store demands same care and consideration that you devote to physical storefront. But, first be clear on what defines success on web; chances are, it wonít differ much from what defines success on paper.
Alex Lekas is the VP / Corporate Communications for AIT, Inc. (http://www.ait.com), which provides web hosting and Internet services to nearly 200,000 business domains.
Multiple Income Streams OpportunityWritten by Rich Cardarelli
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Written by: Rich Cardarelli http://cbmall.richcrecommends.com