Focusing wholeheartedly on your customers is not easy, it takes time, motivation, commitment and innovation. Which i suspect is ultimately why it doesnt always get done. Dont let this happen to your site. Do it well and you will see results. But be sure about it, you've got to take on responsibility to do as much as you possibly can if you want to see those golden results. Ensure your customers visit is a positive one that will stay fresh in their mind for some time.

How can you tell how well your site is doing? Answer following questions to get an indication:

Do you regularly promote your website to carefully targeted customers? Do you know exactly how your customers benefit from your website? Are you getting sales figures and incomes you want? Are you getting new customers regularly? Do you get regular positive customer feedback? Do you get regular positive website feedback? Can you describe your customer and their needs and wants easily? Are you regularly looking at ways to improve your site and products for your customers? Does text on your site speak to an individual person? Is it easy to contact you via site?

Generally, more questions you answered yes to, more successful your website can be. You should of course aim for 90-100% (9-10 yes's). Lower than 90% (9 yes's) indicates that you need to improve.

One of great things about internet, unlike other more traditional media, is its ability to be updated immediately. You can change anything on your website at anytime and as often as you like. Use it to experiment with offers and products. Experiment with way you present them to find out what works and what doesnt. Use this great feature to improve your site for better. Better for your customer that is.

Tips:

1. Listen to your customers. 2. Dont be too precious about your site content and products. 3. Dont become too attached to anything on your site. Change or remove it if it doesnt work. 4. Ask for honest feedback. 5. See bigger picture.

Good luck!

Aren't there any other matters to consider in deciding whether to incorporate or not?

Higher administration costs to comply with company law, payroll and bookkeeping is one factor. Another issue is pension planning. Extracting profits out of company as dividends rather than salary means that there will be no "net relevant earnings" and therefore pension contributions can't be made. But advent of stakeholder pension plans has meant that contributions up to œ3,600 per year can be made without need for any earnings. If a person does not wish to transfer funds in existing plans into stakeholder because of high charges, there is a way out: best net relevant earnings (i.e. salary) in five consecutive years can be used for making contributions for next five years, even if there were no salaries in remainder four years. It is comforting to know that entitlement to basic state pension is not affected by taking a salary from company at level of a person's personal allowances i.e. œ4,615.

Furthermore, an individual may decide not to bother with pension plans and instead invest in ISA. Often, these can be more efficient than pensions but that's beside scope of this article. If that option is taken, no salary is necessary.

Another factor is business motoring. It might be tax advantageous for an unincorporated business that owns many cars not to incorporate because if these cars have some private use there will be benefits in kind taxed on users. These are generally higher than straight apportionment between private and business for all car running costs in case of sole traders.

The conclusion is that there can be considerable tax savings waiting sole trader who decides to go down road to incorporation. But, one needs to proceed with caution and careful planning. And don't forget biggest advantage of incorporation, which is Protection from Personal Liability. Incorporating is one of best ways to protect a business owner from personal liability. Shareholders of a company are generally not liable for obligations of company. Creditors of a company may seek payment from its assets, but not assets of shareholders. This means that business owners may engage in business without risking their homes or other personal property.

Thank you for taking time to read this Article. I hope you've found it useful. If you have, please drop me an email and let me know what you think.

You can email me at...

constantinesavva@accamail.com

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