Say your web site has a 1% conversion ratio. That means for every 100 visitors that visit your site, you make one sale. Now what about rest 99. They are looking for something else, isn't it? So what do they do? They have 3 options:

a) Go back to previous site.

b) Visit your links page (if you have one), hoping that they would find information on sites listed there.

c) End their browsing session.

So which do you think is best option? I would definitely want my visitors to go to my links page and visit my link partners rather than go back. Because I know that my link partners would send some visitors in same way to my site.

Now this exchange would only happen if we had a prominent link to our links page on all pages of our site, should our visitors decide to leave us any time.

-----Side Bar----- There are some sites that have their links page designed for link partners rather than for their visitors!

They'll use following texts to link to their links page: "Let's Trade Links", "Trade Links" and so on... Such sites are more interested in finding link partners than providing information to their visitors. The end result is link partners visiting each other's site. -----Side Bar-----

3) Look out for sites that have tightly themed and categorized links page.

Sites that trade links solely for search engine rankings have links to sites on almost all subjects on their links page. Typically ranging to hundreds of them on a single page. These pages are never going to be visited by those looking for additional information.

Whereas sites that have their links categorized are more user friendly and are more likely to attract visitors.

Conclusion

There is no point in looking for quality sites when YOUR links page is designed without keeping interests of your visitors in mind. Only when we start thinking of our links page as a service to our visitors rather than a tool for higher search engine ranking, we'll be able to make most from reciprocal links.

Symbols of Gay Community

There are signals a gay friendly business can send out that are discreet and specific. These signals can be presented in a way that does not offend more traditional clients or draw attention to a business located in a more conservative area. An effective way to reach gay and lesbian customers is to learn symbolism of community. The use of a small rainbow flag or pink triangle in form of a sticker on your window or as an icon on your web site will send a message to gay and lesbian population of your town or city. There are a wide variety of market specific themes and images available to businesses that choose to call themselves gay friendly. If there is a gay or lesbian group in area ask for any promotional materials they may offer, to gain a better understanding of lingo, symbolism, and specific needs of GLBT community.

Any Business Can Be Making More Money

Acceptance, reliability, personal attention, and excellence are qualities all consumers want in a buying experience. Gay and lesbian customers are no different than straight ones. They want all of same services, from caterers to photographers, from flowers to cars, from cruise packages to tailors and dressmakers. Any business has ability to reach out to this market and embrace thousands of new clients. Including gay and lesbian community in your marketing and PR strategy can help generate profits never before imagined. Use positive outlook of respecting all clients and providing great service to all as a way to boost company’s reputation and income. The gay population is a lucrative market. Learn how to speak gay community’s language, familiarize yourself with gay community organizations, and create a gay-friendly workspace. With these steps you will be well on your way to selling your products and services to this profitable market sector.