**Adaptability** - With everything changing so rapidly today, it’s possible that tomorrow your skills may no longer be relevant. Are you a person who adapts well to change?

**Character** - Do you show passion in your industry, because when you do, it projects through your résumé, cover letter, and especially during interview. An employer wants a dependable trustworthy employee. The more you project your positive character, better!

You can have a huge advantage over your competition by going one step. Create a career portfolio and within it make sure that you showcase all categories above in proper manner. I guarantee that this will give you a major edge over your competition.

So you see that it’s not all about skills and experience. It’s really important that you consider factors above, because them alone can get you job

3. Show, don't tell to keep your audience reading.

When you take lazy shortcut using -ly words like suddenly, or adverb "very," your telling makes your reader yawn a "ho hum" and stop reading. Instead show "suddenly." For example, "When she saw pistol, she ran and slammed door behind her,” shows "suddenly." Instead of "Alice was fat," say "Alice's girth prevented her from buying just one airline seat."

Circle -ly and very words and sit down with your Thesaurus and replace them with power words that describe or show emotion.

4. Reduce your passive -ing constructions.

Think of a title that inspired you in past. I like "Jump Start your Book Sales" by Marilyn and Tom Ross. "Jump Starting" lacks power because it doesn't ask for action. "-Ing" construction implies passive. Next time you think heading, title, or even compelling copy, think command verbs as sentence starters as well as using other strong verbs and nouns. Keep your sentences active using verbs in either present or past tense.

5. Take "I" out of your writing to satisfy your reader

Whether you write a book introduction, biography, chapter or web sales message (did you know these are part of essential "hot-selling points?"), keep "I's" to a minimum. Your audience doesn't care about you, only what you can do for them. Think about where your audience is now--their challenges or concerns. Remember to answer their question, "Why should I buy this from you?" Put a big YOU at top of each page you write. Write three or four paragraphs. Then, circle "I's" and vow to replace them with a "you" centered sentence or question.

So instead of telling your story, (I know that's important to you) put your story in third person. Use another name, maybe a client's or friend's. If you think your bio is important, instead of placing a long passage on your home page, place it instead, on your "About Us" page. On your book's back cover, put your longer bio and photo inside back cover page, so you can put more of what sells on your back cover--testimonials and benefits. Get everything you write checked by a book or writing coach to make sure it sells.

You cannot only get more sales from what you write, you can put yourself out there as savvy friend to your audience who wants a problem solved. In long run, these satisfied readers will return to you again and again--even buy your products and services.