If you truly want to build your business for long term, start by giving and you'll surely receive. Start by helping and you'll be rewarded.

Don't do it expecting a reward, or keeping a tally sheet. Do it as a natural course of your daily online efforts.

If someone has a question, help them. Don't worry about what you'll receive in return. Do it because you love doing it.

You friends will multiply around globe. Don't force it, let it happen.

Over time you'll realize greatest asset your business will have are friends you've made.

I believe Beatles said it best, "I get by with a little help from my friends."

So can you.

Learn to give and you'll surely receive.

Wishing You Success, John Colanzi

To nourish these kind of lasting relationships, guerrillas send thank-you notes after sale -- within 48 hours. They contact customers within a month of sale to make certain they are satisfied and have no questions. They get in touch with customers once again three months after sale, this time suggesting new items that may tie-in with original purchase. And three months after that, they make another contact. This kind of guerrilla follow-up not only prevents dreaded apathy from setting in, but also increases business anywhere from 20% to 300%. That's because customers, in their hearts, silently hope for recognition, acknowledgment, information, advance opportunities to purchase, and new calls to action.

Instead of kind of apathy that loses customers forever, constant attention and follow-up results in healthy back-end sales. This means repeat sales, ancillary sales and referral sales. And this means big profits to you -- because it costs six times more to sell something to a new prospect than to sell that same thing to an existing customer.

These days, all true marketing experts ask you to calculate lifetime value of a customer. If you don't understand damaging effects of apathy after sale, that lifetime value is pretty small, probably a few hundred dollars, if that. If you do all in your power to prevent apathy from ever setting it, lifetime value of each customer may be measured in hundreds of thousands of dollars, maybe even more. You'll profit from initial sale, from repeat sales, from referral sales and from long, mutually beneficial relationship. It happens only when you defeat most deadly enemy of marketing. And now you know how to do that.