You DO Have an Email List Don't You

Written by Robin Henry

Continued from page 1

This is only one of many examples. Veterinary practices email people about their animals' vaccinations; dentists about follow-up work; hardware stores about specials and so on.

If you haven't got and maintain an email list, you are missing out on opportunities, including some new ways to make money. Also, if you send letters to clients/prospects now, you can cut outrepparttar expense of postage, stationery, lodgement, printing and other associated costs.

This is all good stuff, however, your list has to be obtained and managed in accordance withrepparttar 136931 various Spam legislation. That's why you must get people to opt-in and agree to receive email from you before you send it.

Double opt-in occurs when people subscribe to your list from your Internet site and you send them a message seeking assurance that they ... and not someone pretending to be them ... actually completedrepparttar 136932 form. When they reply,repparttar 136933 deal is done.

This can all be done automatically saving you a tremendous amount of time and money.

So, if you haven't got an email list, what will you do about it today?

First published: 05 May 05 Copyright Robin Henry 2005

Robin Henry is a human resources and development specialist and Internet marketer whose firm, Desert Wave Enterprises, helps individuals and businesses improve their performance by personal development and working Smarter.

Visit Desert Wave Enterprises

GLBA: Raising Email Security Awareness

Written by CipherTrust

Continued from page 1

An effective information security program also needs specific policies and procedures in place to assist with managing information risks on an ongoing basis. Once these policies and procedures have been defined,repparttar technology should provide automated implementation, enablement and enforcement of them.

Obviously, no single email security component can be used to secure all information; a solid information security infrastructure must consist of a combination of several technologies:

  • Firewalls and intrusion prevention systems accept or deny traffic into and out of networks.
  • Encryption ensures data integrity and confidentiality during transport acrossrepparttar 135969 Internet.
  • Content filtering monitorsrepparttar 135970 conversations traveling into and out ofrepparttar 135971 network, scanning for terms that could indicate a violation of regulatory or corporate policy.
  • Attachment filtering provides inspection of files sent within email messages to ensure that no confidential data is transmitted without proper safeguards in place.
The need to establish centralized policy-based governance overrepparttar 135972 transmission, encryption, and archival of sensitive information requires a secure gateway-based solution. The solution should be capable of interfacing with all of an organization’s business partners regardless ofrepparttar 135973 partner’s technological capabilities, and it should be transparent torepparttar 135974 user in order to maximizerepparttar 135975 efficiency and utility of email and encourage adoption of acceptable means of corporate communication.

IronMail: The Compliance Appliance The award-winning IronMail email security appliance from CipherTrust is widely recognized asrepparttar 135976 benchmark by which all others are measured. IronMail’s Compliance Control allows organizations to set customize policies to easily and automatically manage non-compliant messages as soon as they are detected. Because Compliance Control is policy-driven, most functions are automated, with exceptions handled directly by a decision-maker such asrepparttar 135977 compliance officer, rather than by an intermediary such as a network administrator interpreting rules made by another party. In addition, powerful reporting and monitoring tools give executives and administrators access to real-time information pertaining to non-compliant email messages.

To learn more about IronMail’s Compliance Control and how it can help your organization comply withrepparttar 135978 stringent GLBA legislation, download CipherTrust’s free whitepaper, "IronMail Compliance Control: Contributing to Corporate Regulatory Compliance".

CipherTrust is the leader in anti-spam and email security. Learn more by downloading our free whitepaper, “IronMail Compliance Control: Contributing to Corporate Regulatory Compliance” or by visiting

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