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* Shoppers often create a comfort zone of buying from stores that have everything. They know what they are going to find there, and that means they donít have to take time to search. However, many people shop because they enjoy it. Always knowing what you are going to find can be boring. Ashley's store offers mystery. People wonít receive a catalogue that shows everything they would see if they went to store.
* Although Ashley's store is not at same economic level as larger chain stores, she should make her business as recognizable as possible.
One way to do that is hire a designer to create a logo that represents your business. Many companies spend millions of dollars making their logo familiar to public. One could also include a jingle or an original piece of music in commercial spots; something a viewer can become familiar with.
Alvin Apple helps everyday people start businesses they will enjoy. Then he teaches them how to succeed. Read all his helpful strategies, including his latest article, "How to write the perfect classified ad" at http://AlvinApple.com. Reach Alvin at 801-328-9006 or firstname.lastname@example.org.