Ezine advertising is one of most effective, inexpensive forms of advertising available on web. You can get your message out to thousands of prospects for a few dollars. If you can't afford to advertise like this, you can't afford to be in business.

The old "saw" that "it takes money to make money" certainly holds true when conducting a web based business. But beauty here is that you don't have to invest thousands to get started.

Many people trying to earn income on web will fail, however a well thought out program will make money. Is there any "magic formula" which will guarantee success? Yes, but some are either to busy with their regular job to pursue this like a business, while others who do have time, would rather spend it in other activities, and are simply taking a "shot" hoping to get something for little or no effort.

In order to succeed in any business, online or off, you have to give it proper attention, and approach it in a business like fashion. And at risk of using a "dirty word" you have to "work", and approach it like a regular job. If you hope to build an online business, you cannot sit back and hope world will beat a path to your door - they won't. You have to promote your business to get prospects interested in what you are trying to sell.

People will invest their hard earned money in a program, but don't take that next important step and spend a few bucks to promote it. They search out inexpensive programs to work with, and they are being "penny wise". But they don't spend few extra dollars to promote it. That is being "pound foolish".

If you are "penny wise and pound foolish" in your approach to running any business, you will not succeed. If you approach it in a business like manner, you will achieve success. If you don't, you can't afford to be in business.

Remember how it felt to go to Gino's Steaks on a Friday night to get a cheese steak with extra Cheez Whiz and onions? There was no better way to spend a Friday night if you grew up on streets of Philadelphia.

Now you don't have to run to Gino's anymore to have that same great Philadelphia cheese steak that's famous world over.

Of course reader isn't necessarily from Philly, but after reading that first paragraph he wishes he was from there - and he wishes he had one of those cheese steaks. 4. Use negative pictures, too.

Try describing something your audience desperately wants to avoid, their worst nightmare. You'll have their complete attention because they can feel it in their bones that you're going to tell them about an easier way to eliminate at least one headache in their lives.

You're on deadline. You have 1,000 more words to write and all of sudden it's gone. You've hit writer's block and you've hit it hard. The outlines haven't worked. Re-reading your notes only leads you to a dead end. Following a story tree also leads your head spinning.

Although we, as professional writers, hate to admit it we've all faced it. Now there's a tool that can take pain out of hitting writer's block we all know is coming - sooner or later.

Whichever picture you choose to paint, make sure it draws out an emotion from your audience. Once you have that emotion, turn it so that your readers feel with every ounce of their beings that they need your product or service right then and there.

(c) 2003 Lisa Sparks