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By including keyword rich Image Names and Alt tags throught your index page, you will be giving spiders and robots lots of content for indexing. So, if you used to name image of your logo "logo", I hope you know better now.
3. Site Content. Content is "stuff" of your web site. It's all words and images that make up your web site. The most important thing to remember about content is that keyword rich text will help you most. What are words on your page? I don't mean gif's that look like words, I mean actual text. Read them very carefully. Are you using your keywords and phrases or are you just rambling on about your store location and directions? Especially on your index page (first page) you should have all of most important keywords and phrases. Repeating them is even better.Please don't interpret that to mean that you would have words "Welcome to my pet pet pet pet store". That would be funny, but that's not what I mean. Instead, here's a good example for Pet Store: "We welcome you and your pet to our pet supply store. Our pet shop has been open for business for over 15 years in New Jersey. Now, all pets and all pet owners can enjoy our great prices on every pet need from dog and cat food, to chew toys, to dog grooming supplies. Our virtual pet shop is open 24 hrs a day 365 days a week. Enjoy savings on brands such as IAMS, and Science Diet. What are you waiting for? Doesn't your lovable pet deserve a special treat today?" Notice which words are being used repeatedly.
Invest in a software program that can track your Search Engine Rankings for you. Web Position Gold is reasonably priced $99 and will keep track of up multiple web sites, with multiple keywords. It's an easy to use program that will help you keep track of your progress. Or, if you're a Webmaster, it'll help you in preparing reports for your clients.
Now that you know how to get your site listed on first page of Search Engines, get started. Please, don't get impatient. It is going to initially take you at least 6 weeks to get your web site listed with major Search Engines. You don't have to submit your web site to 1000 Search Engines. You only need to submit your web site to Top 6 or so including Yahoo, Excite, Lycos, Alta Vista, Hot Bot and Web Crawler. Just between top 2 (Yahoo and Excite) you'll cover over 60% of all online searches. So, if you can be on Page 1 in Excite for a few of your chosen keywords, your web site is being exposed to hundreds of thousands of searchers per day!
If you find that after 2 months, you aren't showing up where you want to be, then do a little research. Check which sites are ranking best for your keywords, look at their HEAD section, their image tags, and their content. You'll get some great ideas. Borrow them and resubmit to Search Engine you need to. Then, wait approx. 6 weeks for an update.
If you are diligent your site will soon have thousands of visitors per day and per week, instead of measely few stragglers that are finding it today. Best of all it costs you nothing but a little time and effort.
Linda Rocco. I am a web designer, online marketer and Owner of Web Spinners Design Co. (www.webspinnersdesignco.com) and Gummy Lump wooden toys (www.gummylump.com). I also teach Web Design and Online Marketing at a NYS accredited school.