You, Marketing-Minded Financial Planner, Can Be an Author

Written by Ned Steele

Continued from page 1

Besides,repparttar point ofrepparttar 145037 book isn't to toprepparttar 145038 New York Times charts. Instead, you can use it to grow your financial planning practice through marketing and publicity.

Being an author gives you automatic credibility withrepparttar 145039 media, most of whom would kill to haverepparttar 145040 time to write a book. You can even userepparttar 145041 event ofrepparttar 145042 book's launch to line up some local TV or radio interviews.

Giverepparttar 145043 book to everyone, includingrepparttar 145044 media. Send it to your best clients and your best sources for referrals. Sell it for a cheap rate, if you can, when you give speeches to community or business groups. It's a powerful tool to build your reputation and get your name in front of prospects.

Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit or call 212-243-8383.

How To Market A Seminar

Written by Matt Bacak

Continued from page 1

Local paper. Get a price quote from your local paper. Small town publications will usually cost less than $500 dollars, while metropolitan areas can run as much as $2000.

Mailers. Direct mail is always a popular choice, but tends to cost a bit more to execute. Consider forgoingrepparttar expensive four color brochure in place of a targeted letter, hand signed. They cost a lot less to reproduce and tend to draw more attention than a mass mailer. Postcards are also an inexpensive way to reach a large group of people. Consider sending your mailers to pre-existing customers or you can buy a targeted mailing list from companies like

No matter what method you choose, try to get your campaign rolling 2-3 weeks prior torepparttar 145036 seminar. The marketing pieces should be in their hands within that time, anything before or after will likely go unnoticed.

Now that you have attendees, you need to focus onrepparttar 145037 seminar itself. There are many barriers to adult learning, but they are easy to overcome. The main one that I have come across has to do withrepparttar 145038 format ofrepparttar 145039 class. You want to create an environment that will encourage teamwork and participation. The instructor plays a huge role inrepparttar 145040 overall feel ofrepparttar 145041 seminar. They need to guiderepparttar 145042 students torepparttar 145043 right answers, allowing them to try to findrepparttar 145044 answers in their workbooks or among each other. When creating a workbook, keeprepparttar 145045 sentences short and torepparttar 145046 point. Avoid grammatical errors and long drawn out paragraphs. When possible, use bullet points to break up large amounts of data. Ifrepparttar 145047 subject warrants it, add plenty of graphics or screenshots. Over 65% ofrepparttar 145048 general population is visual learners, so make sure to give them plenty to see.

Last but not least, focus onrepparttar 145049 seminar itself. Donít get caught up in catered lunches or complex setups. Offer tea and coffee and plenty of breaks throughoutrepparttar 145050 day. They are there to learn and hopefully give you their money,repparttar 145051 rest is just details!

Matt Bacak became "#1 Best Selling Author" in just a few short hours. Recent Entrepreneur Magazineís e-Biz radio show host is turning Authors, Speakers, and Experts into Overnight Success Stories. Discover The Secrets To Unleash The Powerful Promoter In You! Sign up for Matt Bacak's Promoting Tips Ezine ($100 value) just visit his website at or

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