Continued from page 1
I don't know
answer.
There have been too many such incidents in my life it would take volumes to relate
details.
We don't know these 'mysteries of life' but one thing is important -keep a positive outlook to everything and everyone and good things will happen for you.
It's difficult to visualize how many people that are out there who can log on to your website. It's also difficult to understand what kinds of people they are, what background and education they have had. Why they are logging on to your new site. What do they expect to see, or learn, or buy?
How will they benefit from visiting your site?
Will they buy a good product, or learn something, or get some amusement or entertainment from it?
Here are some figures to think about:-
1. Adults aged 65 and over are
fastest growing age group taking to
internet, according to Nielsen/Netratings. The number of adults from around
world over 65 who use
internet has grown by 25% over
past twelve months, with 9.6 million now accessing
web. The number of female seniors has seen
most significent growth, jumping 30%. Male seniors jumped by 20%.
2. 44% of Western European internet users shopped online during 2003. (Jupiter Research).
3. 55% of
population of Spain are expected to be using Broadband internet by
end of this year. (Jupiter Research).
4. 50% of
U.S. population expect to be using Broadband internet by 2008.(Jupiter Research)>
5. 1 in 5 internet users download music according to Nielsen.
6. Online shoppers in Australia for DVDs. is now
fifth fastest growing online purchase category after travel, concert tickets, accomodation, and books, growing by 30% (ACNielsen Consult).
7. 22% of U.S. consumers shop online at work.
8. 67% of 12 to 24 year olds online in
U.S. have downloaded music from
net.
9. 40 million Americans have downloaded music from
net, equivalent to one-fifth of
U.S.
It's not hard to see that
net is a hive of activity and people are paying for things they want, music in particular.
Content has not been a thing that people have been keen to pay for except sex sites, one of
most successful ecommerce businesses of all time. Newspapers online charge for content with some success, but a survey by Jupiter Media Metrix claims that 70% of adult online users don't see why they should pay for content. The researchers project that revenues will only grow to $US5.8 billion by 2006 for online content! Of that revenue
highest earners will be "Audio and Video Entertainment and Games'. This survey also shows that 42% of net users grudgingly expect that over time they will have to pay for content on
net.
So, which way will you go?
Will your site be a subscription only site charging a monthly fee to access
content? Look at
history of one such subscription only site called Salon Magazine. They changed to a subscription only site and over
first six months only signed up 25,000 users, out of 3.8 million users per month who used
site previously.
Statistics are a wonderful thing as many accountants know too well. Will you be guided by all
statistics available through all
research companies out there when you build your website?
Yes,
numbers game attracts a lot of attention has I stated at
beginning of this article. Always remember though, that all these users in these stats are only human beings and want, need, and desire pretty much
same things you do, and set up your website accordingly. There are enough humans out there to visit your website, whatever you decide to do.
Oh, and did I mention?
The worlds population of humans is now 3 BILLION!
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The author Tony Dean runs a web site where he has free ebooks for instant download as well as sells ebooks and software. "The Best Ebook and Software Site On The Net!" Http://www.ebook-sales.com
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