*Helpful Resource Links: Inform your readers of sites that would help them in promoting their business, web design, marketing or other avenues of building their business. You can get these links by searching web, hearing about them from friends or associates, or reading about them in other ezines. Visit these sites to see if they are kind of site you want to recommend. Write up a short review to go along with link. Let your readers know how this site can help them.

*Quality Products: If you sell or know of some good products that have helped you or someone you know with their business, inform your readers. Tell them why product would help them with their business and provide a link for them to find out more.

*Freebies: Everybody loves Freebies!! Tell your readers about Freebies of all kinds. They do not have to pertain to business. Things like Free Ebooks, Free Services, Free Contests, Free Tutorials.....the list goes on and on. Here are some places to find freebies:

http://www.4freestuff.com/ http://www.totallyfreestuff.com/ http://www.freewarefiles.com/ http://www.thefreesite.com/ http://free-n-cool.com/ http://www.free-ebooks.net/ http://www.web-promotion-site.com/

This is just a sample. There are thousands of sites that offer something for free. Do a search in your favorite search engine and see all great links you can find.

*Interaction: You could have a Reader's Comments section so your readers can give their opinions, share their ideas and stories, ask questions, and make suggestions. This also helps strengthen reader-publisher relationship.

For more help on ezine publishing:

http://www.e-zinez.com http://www.ezineuniversity.com

Above all else, remember that your ezine is for your readers and you want to help them by providing a quality ezine with quality content. This is what will build reader-publisher relationship and give your business a solid foundation on which to grow and prosper!

Then there is problem of some email programs that do not support HTML. Just because yours does, doesn't mean that mine does. DO NOT assume that everyone can read HTML e-mail just because you can. Consider, too, that not all email readers will display your HTML in same way. It may not look way you think it does.

Some newsletter publishers give their subscribers option of receiving plain text or HTML. This is all well and good, however, it seems to me that it would be twice work for already overworked editor to format same newsletter twice. Maintaining two lists of subscribers would also become a burden.

Whats point in making your newsletter look just like your website? Why bother with newsletter? Just send 'em to your website and be done with it.

What makes a newsletter good? Simplicity, readability, full of content that reader wants, and a lack of flashing glitz. Keep it simple, and keep your subscribers.