Now, you may be thinking that all sounds great, but it might not be that easy to pull off. In fact, it's not. However, think of awesome benefits to be gleaned by FOCUSING all of your other promotional efforts around your ezine.

Your promotional efforts become more effective when you can RETAIN contact with visitors that come to your site.

You'll increase your chances of getting repeat and secondary sales.

You'll build longer lasting business relationships.

You'll increase value of your business.

You'll increase 'presence' of your business on Internet and your credibility.

Not too mention possibility of bringing in additional revenue through selling advertising spots in your ezine, and NO you don't have to build that big of a list before you can start to make ad sales. You just have to be creative.

And there's key to whole thing -- CREATIVITY.

If you think about it, I'm certain you can find your own niche that fits in with your business goals and make it work. You've already got ideas as to why your business is different, unique, and beneficial to your customers, right? Are you telling me you can't extend those thoughts into an ezine in order to receive all benefits?

Ezines are essentially hub of Internet marketing. They are opt- in, not pop under. They are delivered directly to readers, not ranked in a listing with hundreds of others. Plus, they give you opportunity for repeat advertising without repeat expense.

Centering your promotional efforts around your ezine as well as your site will bring you more rewards. I'm sure of it. Give it some thought and see where it takes you. I wish you best.

----------------------------------------------------------------- Written by Joe Bingham of NetPlay Newsletter http://www.netplaynewsletters.com

Get Quality Resources on starting or improving your own ezine from proven professionals with extensive experience in area. Or learn a Guaranteed way to dramatically Increase your subscriber list. Visit Opt-In Frenzy at: http://www.netplaynewsletters.com/optinfrenzy.html ------------------------------------------------------------------

So choose your words carefully and use them wisely, making sure each one will endear your client to you.

5) EVALUATE YOUR IMAGE In movie "Blast From Past," lead character Adam Webber wanted to go girl-hunting in a nightclub, but his friend Eve quickly explained that he couldn't approach just any girl. Because based on way each one dressed, wore make-up, or even talked & moved, anyone could easily see what kind of women they were, "And for you I think we should go for someone 'sweet.'"

In dating this is called "making an impression." In marketing it's considered "creating a perception."

And in business, perception is almost as good as reality. Because your company/product/service is only as good as your customer/prospect THINKS it is.

So look at your website, logo, business cards & other materials, and determine kind of perception they're creating for your clients. Because these are also things that will determine kind of clients who will come to YOU.

6) BE YOURSELF Since we're also looking forward to turning these client interactions into long-term relationships, then it's also best to follow that age old advice our mothers used to give: "Be yourself."

Because no matter how witty/funny/sophisticated you'd like to make yourself out to be, if these characteristics don't come easily to you, then you'd only be wasting A LOT of energy trying to convince others that they do.

3 Tips For Going Steady -----------------------

So you've aroused their interest, they've visited your website, and they've even bought an item or two.

What do you do now to make sure they keep coming back, and actually enjoy doing more business with you?

7) KEYS TO YOUR APARTMENT Your website is your apartment, and this is where you'd like them to spend more of their precious online time.

So show them reasons to come back, give them unique usernames & passwords so they can come & go as they please, and remember exactly kinds of products they'd really like to see.

This is kind of personalized service that makes each client feel unique, and they'd be more likely to remember your business because you remember them so well.

8) CARDS & CANDY "Cards" are things you use to keep in touch with your clients (ezines, newsletters, email reminders), and "candy" is anything useful you can give to them for free.

Although these tokens seem small and easy to overlook, they are what actually keep any relationship healthy & dynamic (and I'm sure even wives and girlfriends out there would agree!).

9) SPECIAL DAYS & ANNIVERSARIES Finally, don't forget to celebrate your anniversaries, or your special business days.

These could be regular end-of-month inventory sales, mid-year special discounts, and unique holiday give-aways. If you keep them regular enough for clients to save up for and look forward to, they'll most likely do their part to make these days special for you, too.

While it may be true that there are no hard-and-fast rules for perfect client relationships -- or for romantic ones, for that matter -- knowing these useful guidelines will always help...

....especially when you want to find those clients who'll stay for keeps.

© Tatiana Velitchkov