You're Trying To Succeed Online Doing THAT?Written by Dr. Jeffrey Lant
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People like you expect to profit without knowing BENEFITS of what you're offering and bringing them to your prospects' attention over and over and over and over and over again.
Your prospects -- like mine -- are being overwhelmed with marketing offers. You can't just send a single offer and lean back, pleased with yourself, expecting riches to follow. But millions do.
What's fabulous about Internet is its incredible marketing economies. You can contact far more people far less expensively than you ever could in "real life." Yet sad truth is, most online "marketers" don't understand this environment and certainly aren't profiting from it. I'm talking about YOU!
You're Trying To Profit Online With THAT Attitude About People?
You want to profit online? Then you are going to have to mix it up with a lot of people. Not just a hundred, or a thousand, but TENS OF THOUSANDS of people!
One dirty little secret of 'net is fact that lots of people doing business on it detest PEOPLE. They recognize that since people have money they want, they're going to have to communicate with them. But they want that communication to be as antiseptic and arms length as possible. TALK to people? WORK with people? YIKES! Those are concepts that make tons of e-marketers shiver and get real, real nervous.
The truth is, higher cost of what you sell, more you are going to have to TALK to and WORK with your prospects.
This thought may well disconcert you. You're probably one of "marketers" who thought that all you'd have to do is "post it and they will buy." That's one of biggest jokes around. "Post it and they will buy" is like taking e-poison and killing yourself and all your hopes for online success.
If you want to succeed online, you've got to contact your prospects regularly with valuable information (including information about benefits delivered by what you're selling). You need to use email, of course, but you also need to use TELEPHONE! Get used to idea that higher cost of what you're selling, more contact with your prospect is necessary, including TELEPHONE contact! If you're not going to do this, don't delude yourself into thinking you're going to profit online. All you'll do is just waste your time online, wondering where money went. Friend, without constant client-centered contact, you're just fooling yourself.
The Internet is changing -- again. Just since 1999 we've gone from days when people thought you could put ANYTHING on line and profit to crash that started in 2000 and is still going on in 2001. The good news is that next phase has already begun. This is phase when smart people will run value-centered businesses, taking advantage of mind-boggling business economies and speed which are only found online.
These people will be consummate realists. They will not merely expect to "post it and they will come." They certainly won't think they can build a profitable business without necessary tools. And they won't be daft enough to keep their prospects and customers at arm's length, because they really don't want to be bothered by them.
In short, remembering English poet Robert Browning, "The best IS yet to come" on 'net.
I, for one, who have lived through every single Internet incarnation since 1994, am ready for it. Indeed, I'm as eager as eager could be. But then I've done my homework; I'm already doing what needs to be done for maximum online success.
What about you? Are YOU ready, really ready? Or are you just going to keep on fooling yourself, thinking you can get rich off a self-replicating website and some free links and ads?
Dr. Jeffrey Lant is Co-Founder of Worldprofit at http://www.worldprofit.com and author of some of the best regarded marketing and business-development books around. See them at http://www.jeffreylant.com
MAXIMIZING YOUR SEARCH ON GOOGLEWritten by Gini Graham Scott
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The entire database is updated on a regular basis, though exact time isn't stated in Google's literature or recent articles, though a few Google users advised me it does this updating process daily. Each time Google crawls Web, it not only adds new pages, but it discards dead links and updates links automatically. Then, outdated links typically fade out of Google's index on next Web crawl. Conducting a Search on Google I conducted my own search for organizations involved with organizational behavior, and more specifically with psychological profiling, which is a field within organizational behavior. However, as I discovered, term "psychological profiling" is not always used together; instead two words are often used separately. I also decided to focus search to programs these organizations offer in California. I chose this subject, since I plan to work in this area and was interested to see what types of organizations and programs I might become more involved with in this field, especially in California. To assess effectiveness of this search engine, I tried experimenting by starting with a broader search and then making it more focused. When I listed just words "organizational behavior" without quotes, I came back to 490,000 entries, and by put these words in quotes: "'organizational behavior'" narrowed search to 116,000 entries. When I added term "organizations", since I was interested in organizations dealing with this subject, search returned 309,000 entries when I didn't use quotes around "organizational behavior," and 60,500 entries when I did. To narrow down search still further, I tried various combinations with "'organizational behavior'" and "organizations", including "California" by itself (10,400) and "psychological profiling" without quotes (242) and in English only (239) and with quotes (7), which was too narrow, and with "workshops OR seminars" in "California" (3380). When I tried adding "organizations OR organizations" instead of just "organizations" to see if alternate spellings made a difference, there were a few hundred additional entries (3760). When I tried to limit search to more recent references, I found there was no way to request entries after a certain date other than putting in each date individually. However, when I put in a reference to years 2000 or 2001, I found this too limiting, since Google searched for actual dates in a page, not for entries after a certain date. As a result, search primarily resulted in my getting listings for college catalogs in PDF files, even though number of entries was reduced (to 118 when I listed both 2000 and 2001, and 70 when I listed just 2001). It didn't matter whether I restricted search to only English or not. Then, since many of references were to academic offerings of classes at schools, including PDF catalogs, whether I used dates or not, I expanded listings of "workshops" or "seminars" to include "conferences" or "meetings". Ultimately, I found most targeted search in English only to be as follows: "organization OR organizations" "'organizational behavior'" "psychological" "profiling" "workshops" OR "seminars" OR "conferences" OR "meetings" "California", which resulted in 111 listings (176 if I dropped California). I found that including additional options of "conferences OR meetings" effectively expanded search, since without these there were only 89 listings, mostly referring to school and university programs. Then, I went through listing of these 111 items, listed by default 10 to a page, though I preferred 20 to a page option (other options included 30, 50 or 100 to a page) to pick out selected organizations which offered programs I found of interest. I found most useful listings on first page, such as International MBA for Executives, Society for Human Resource Management Foundation, and Prometheon: Trainers on Management. Google also had a related advertising banner for "PlaceWare Web Conferencing" that featured Web seminars and live events.
Some Limitations of Google However, while my search on Google was effective in pointing to some programs, it was not possible to screen out pdf files (which would have eliminated most of academic catalogs), and it was not possible to limit search to more recent files after a certain date, since using specific years (ie: 2000 or 2001) didn't work well. By contrast, when I used some of these words in Alta Vista, I got a greater proportion of non-academic listings, although it was most effective to use just a few of search terms, since most relevant listings were in beginning. However, when I used all or most of search terms, this resulted in a very small number of listings (from 1-13). Alta Vista additionally came up with some interesting links, such as linking through HotBot and Lycos to an organization that did personality testing on its Web site, which wasn't referenced by Google. Another advantage with Alta Vista I was able to limit search to listings since 2000 more effectively. However, there was some overlap in listings, in that Alta Vista also noted International MBA for Executives program and Society for Human Resource Management Foundation.
Gini Graham Scott, Ph.D., J.D. She is the director of CHANGEMAKERS, and a business and organizational consultant, speaker, and workshop-seminar leader, specializing in creativity, conflict resolution, and organizational behavior. Her own Web site is at www.giniscott.com. She is also the co-founder of an international corporation with its Web site at www.doyoulooklikeyourdog.com.