Yellow Pages Advertising ... 13 Ways to Spice Up Your Results

Written by Kris Mills

Continued from page 1

Friendly communication builds a warm and lasting relationship with your prospect. People like dealing with people they like and won’t deal with people they don’t like so make them like you.

2) Tell your reader what’s in it for them.

Your readers are selfish. They really don't care who you are. They just want to know how you will improve their lifestyle.

Describerepparttar features of what you’re selling as benefits. Some benefits could be that they’ll save money, they’ll save time, they’ll be envied by their friends...repparttar 101018 list goes on.

Paint a picture of how your product or service will transform their lives. Spell it out.

3) Be as specific as you can

Include proven results and/or statistics. This adds credibility to your claims. If you talk about dollars or time frames, don’t use rounded off numbers. Specifics are more believable. eg. 98 (believe it or not) is more powerful than 100).

4) Use short sentences and words

5) Long sentences and words bore. Short ones have impact.

6) Use simple language

Your readers may or may not haverepparttar 101019 same educational background as you do. A 'Rhodes' scholar will read simple language but someone who has a poor education won't read complex language. Scan your ad and replace every complex word with a simple one.

7) `Userepparttar 101020 word ‘you’

You’ll be amazed atrepparttar 101021 difference this simple word makes. Your reader needs to directly relate to what you’re saying to want to buy from you. Usingrepparttar 101022 word ‘you’ involves them and interests them in your product or service. Minimise onrepparttar 101023 words 'we', 'us', 'they' & 'I' and change your sentences around to userepparttar 101024 words 'you' & 'your'.

8) The more you tellrepparttar 101025 more you sell

There is no right or wrong length of body copy. Your copy needs to be long enough to include every selling point you have. Every word should serve to enhance your selling message or your reader will get bored. Powerfully written long copy ads have been known to increase responses by up to 600%.

9) Avoid Brag & Boast

Don't tell your reader how you'rerepparttar 101026 biggest andrepparttar 101027 best. It turns people off. They simply won't be interested. Tell them how your product will fulfil their needs.

10) Shout out your guarantee

If you have a guarantee spell it out. Your phone will ring twice as hot. A guarantee will make your credibility skyrocket and allay any fears your reader has of dealing with you. It will show your reader that you're willing to stand behindrepparttar 101028 quality of your service 100%.

11) Include testimonials

A testimonial from one of your best clients will also boost your credibility and your results.

12) Mention price

If you're in a price focused industry and your business revolves around being cheaper than your competition, and you know your prices will stayrepparttar 101029 same for 12 months, mentioning a price will significantly improverepparttar 101030 effectiveness of your ad.

13) Make your reader an enticing offer

Including an offer in your telephone directory ad will dramatically boost your responses. It gives your prospect a reason to call you ahead of anyone else.

If you can think of an offer that you can run for a full year, that's fantastic. If not, offer a FREE report or a FREE consultation.

Offering a FREE report filled with useful information relating to your product or service will have a great impact. The hard cost of producing a report will be nothing compared torepparttar 101031 added responses you'll receive. The report can be simple but it should be offer valuable tips that relate torepparttar 101032 product or service you offer.

Kris Mills of Words that Sell ( ) is an experienced direct marketer, copywriter, author and internet marketer. Visit

Today's Copywriting Classics Quick Tip answers the question "What is advertising?"

Written by Bret Ridgway

Continued from page 1

Aren't there any other matters to consider in deciding whether to incorporate or not?

Higher administration costs to comply with company law, payroll and bookkeeping is one factor. Another issue is pension planning. Extracting profits out ofrepparttar company as dividends rather than salary means that there will be no "net relevant earnings" and therefore pension contributions can't be made. Butrepparttar 101017 advent of stakeholder pension plans has meant that contributions up to œ3,600 per year can be made withoutrepparttar 101018 need for any earnings. If a person does not wish to transfer funds in existing plans into stakeholder because of high charges, there is a way out:repparttar 101019 best net relevant earnings (i.e. salary) in five consecutive years can be used for making contributions forrepparttar 101020 next five years, even if there were no salaries inrepparttar 101021 remainder four years. It is comforting to know that entitlement to basic state pension is not affected by taking a salary fromrepparttar 101022 company atrepparttar 101023 level of a person's personal allowances i.e. œ4,615.

Furthermore, an individual may decide not to bother with pension plans and instead invest in ISA. Often, these can be more efficient than pensions but that's besiderepparttar 101024 scope of this article. If that option is taken, no salary is necessary.

Another factor is business motoring. It might be tax advantageous for an unincorporated business that owns many cars not to incorporate because if these cars have some private use there will be benefits in kind taxed onrepparttar 101025 users. These are generally higher thanrepparttar 101026 straight apportionment between private and business for all car running costs inrepparttar 101027 case of sole traders.

The conclusion is that there can be considerable tax savings waitingrepparttar 101028 sole trader who decides to go downrepparttar 101029 road to incorporation. But, one needs to proceed with caution and careful planning. And don't forgetrepparttar 101030 biggest advantage of incorporation, which is Protection from Personal Liability. Incorporating is one ofrepparttar 101031 best ways to protect a business owner from personal liability. Shareholders of a company are generally not liable forrepparttar 101032 obligations ofrepparttar 101033 company. Creditors of a company may seek payment from its assets, but notrepparttar 101034 assets ofrepparttar 101035 shareholders. This means that business owners may engage in business without risking their homes or other personal property.

Thank you for takingrepparttar 101036 time to read this Article. I hope you've found it useful. If you have, please drop me an email and let me know what you think.

You can email me at...

Alternatively, you can visit our website at and read a series of other full length articles that presentrepparttar 101037 complete picture on a variety of interesting topics.

If you would like to know how to save tax and make sure that more of your hard earned cash stays with you to expand your business and increase your profits, we have a Free Special Report addressed to small businesses either starting up or already in business. This Exclusive Free Special Report is available automatically when you subscribe to our regular series of Free Newsletters on finance advice and tax planning by visiting our subscription area on our website It is complied from real life situations dealing with small business tax affairs for over 10 years and it is loaded with down-to-earth advice and practical, understandable examples.

LEGAL NOTICE Whilst every care has been taken inrepparttar 101038 preparation of this article,repparttar 101039 author cannot accept responsibility for any errors or omissions. Proper professional advice should be taken at all times.

We retain copyright forrepparttar 101040 contents of this article. Any unauthorized copying or onward distributions are prohibited without our consent.

The Copywriting Classics Quick Tip is written by Bret Ridgway. To subscribe send a blank email to Portions of this issue are excerpted from the Claude Hopkins' book My Life in Advertising/Scientific Advertising.

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