Yahoo Submission Guide

Written by James D. Brausch

Continued from page 1

Since most referrals to sites from Yahoo come fromrepparttar search results and not from people visiting certain categories, it is wise and best (in most occasions) to submit to a very specific category with lots of keywords in repparttar 128154 category name. To see this strategy in practice revisit repparttar 128155 results page for "Internet marketing articles" on Notice thatrepparttar 128156 top ranked site is in a category

with lots of keywords, these are: Internet, Business, Advertising and Web, these combined with various keywords inrepparttar 128157 title, description and URL combine to give this site a pretty good chance at ranking well on a few good keywords and phrases. Therefore category names are just like having more titles and descriptions. Note - if you are a regional operation try to pick a category withrepparttar 128158 name of your state or province in it. This will help you get targeted local visitors from Yahoo.

As forrepparttar 128159 title, Yahoo insists that you use your official business or website name when applying to them, if you submit some keyword rich title they wont even look twice at your application. You should take this into account when choosing a domain name/official website name.

Yahoo favors short titles. This stems fromrepparttar 128160 fact that repparttar 128161 shorterrepparttar 128162 title is,repparttar 128163 less likely they will be to edit it. This means less work for them. However if you followrepparttar 128164 above guidelines and Yahoo's own onsite guidelines, chances are you won't be edited very much.

The description part isrepparttar 128165 tricky part. The Web site description posted with your URL is a big factor in how your site will rank once it's listed inrepparttar 128166 directory.

You have to submit a description which has your main keywords in it. Make it sound very appealing to potential visitors atrepparttar 128167 same time. However, you must avoid anything that resembles hype and bragging, for example - number 1 site onrepparttar 128168 net for... The best onrepparttar 128169 web for...

Yahoo will either edit this kind of language to something that doesn't benefit you at all or worse... just move on to repparttar 128170 next application. If they do edit it, you can bet your keywords won't appear inrepparttar 128171 final listing. For these reasons, it is important to get it right first time.

The description should be concise and based on facts. Most importantly, it should include your most important keywords whenever possible. Do not exaggerate what is located on your site. Remember a real person reviews your site and if you exaggerate, your site will not be approved. It's as simple as that.

The length ofrepparttar 128172 description should be about 10 - 15 words. Note: Onrepparttar 128173 Yahoo submittal form, they say 25 is repparttar 128174 maximum. Never go near this number; they are sure to edit it and probably remove your keywords. Refer to Yahoo's own words: "Please be brief"


Sometimes people email me asking this question: "Doesrepparttar 128175 title and description that I submit to Yahoo have to be repparttar 128176 same asrepparttar 128177 Meta description tag and title tag on my site". The simple answer is: NO!

Have an "about us" page on your site - Yahoo likes to know who it is dealing with. On this page describe what you do honestly and also postrepparttar 128178 physical address of your organization.


Don't Spam Yahoo. If they notice you submitting your site more than every 2 or 3 months, they will just forget about you and move on.

Good luck in your quest for Yahoo success!

James D. Brausch is the Vice President of Marketing for Target Blaster, Inc., an Internet Marketing firm specializing in targeted traffic.

5 Pay Per Click Search EngineTips

Written by Richard Baker

Continued from page 1

Stick to Your Budget Dorepparttar calculations and stick to them. What percentage of your visitors buy? What isrepparttar 128153 cost of product? and so on. Don't be tempted to start a bidding war against a Pepsi or Wal-mart! Set a bid cap based on your calculation of your visitors' value. You are only interested in showing a profit.

Pay Per Click search engine optimisation is a full time task, as bids change without notice. You can literally, sit in front of your screen and manage your bids on an hourly basis. Naturally, this is far from practical and of course time is money. Be disciplined and set yourself a time budget as well as a financial one. Will you monitor your bids once a day or week? Three times a day or even more frequently?

Bid at Smaller PPC Search Engines Okay, Overture isrepparttar 128154 daddy, but prices reflect that. A visitor who searches at Overture is just as qualified as someone searching onrepparttar 128155 same words at any PPC Search Engine. Oftenrepparttar 128156 newer and smaller PPC Search Engines have less bid competition and represent good value.

Qualify Your Title & Description After results have been returned. Make sure your titles and descriptions are focused torepparttar 128157 type of visitor you want. This can actually increase your click throughs by 44%. Write your title and description so that they relate torepparttar 128158 keywords that you are bidding for. Often usingrepparttar 128159 keywords in bothrepparttar 128160 title and description will increase your click through rates. People will only click if they are genuinely interested - so you'll save money that would have been wasted from clicks of people who were just browsing your link. When it comes to Pay Per Click tips, this is arguably, one ofrepparttar 128161 most important to note.

---------------------------------- Resource Box

Richard Baker is Director of Blue Fruit Ltd - a specialist Pay Per Click placement consultancy.

"...overdelivering solutions at affordable prices" ----------------------------------

Richard is an expert in pay per click (ppc) management and optimization techniques. He overdelivers affordable solutions for clients.

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