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Since most referrals to sites from Yahoo come from search results and not from people visiting certain categories, it is wise and best (in most occasions) to submit to a very specific category with lots of keywords in category name. To see this strategy in practice revisit results page for "Internet marketing articles" on Yahoo.com. Notice that top ranked site is in a category
with lots of keywords, these are: Internet, Business, Advertising and Web, these combined with various keywords in title, description and URL combine to give this site a pretty good chance at ranking well on a few good keywords and phrases. Therefore category names are just like having more titles and descriptions. Note - if you are a regional operation try to pick a category with name of your state or province in it. This will help you get targeted local visitors from Yahoo.
As for title, Yahoo insists that you use your official business or website name when applying to them, if you submit some keyword rich title they wont even look twice at your application. You should take this into account when choosing a domain name/official website name.
Yahoo favors short titles. This stems from fact that shorter title is, less likely they will be to edit it. This means less work for them. However if you follow above guidelines and Yahoo's own onsite guidelines, chances are you won't be edited very much.
The description part is tricky part. The Web site description posted with your URL is a big factor in how your site will rank once it's listed in directory.
You have to submit a description which has your main keywords in it. Make it sound very appealing to potential visitors at same time. However, you must avoid anything that resembles hype and bragging, for example - number 1 site on net for... The best on web for...
Yahoo will either edit this kind of language to something that doesn't benefit you at all or worse... just move on to next application. If they do edit it, you can bet your keywords won't appear in final listing. For these reasons, it is important to get it right first time.
The description should be concise and based on facts. Most importantly, it should include your most important keywords whenever possible. Do not exaggerate what is located on your site. Remember a real person reviews your site and if you exaggerate, your site will not be approved. It's as simple as that.
The length of description should be about 10 - 15 words. Note: On Yahoo submittal form, they say 25 is maximum. Never go near this number; they are sure to edit it and probably remove your keywords. Refer to Yahoo's own words: "Please be brief"
Sometimes people email me asking this question: "Does title and description that I submit to Yahoo have to be same as Meta description tag and title tag on my site". The simple answer is: NO!
Have an "about us" page on your site - Yahoo likes to know who it is dealing with. On this page describe what you do honestly and also post physical address of your organization.
Don't Spam Yahoo. If they notice you submitting your site more than every 2 or 3 months, they will just forget about you and move on.
Good luck in your quest for Yahoo success!
James D. Brausch is the Vice President of Marketing for Target Blaster, Inc., an Internet Marketing firm specializing in targeted traffic. http://www.TargetBlaster.com