Yahoo Store: The Best E-commerce Platform for SEO

Written by Scott Smigler

Continued from page 1

Bottom line: Iím convinced that Yahoo Store platform isrepparttar most conducive for garnering high search engine placement primarily because of this feature but also because of additional complimentary optimizations you can make to your Yahoo Store.

Other Important Features/Benefits Include:

ēSite-Wide Variables: Make a change once in a user-friendly environment, and have it take effect throughout your entire site

ēA large and experienced public company (Yahoo) hosting your site: 1 in 8 e-commerce websites are hosted onrepparttar 140176 Yahoo Store / Yahoo Merchant Solutions platform. Presumably, hundreds of millions of dollars in online sales are transacted onrepparttar 140177 Yahoo platform each year. Yahoo has too much to lose to approachrepparttar 140178 hosting of e-commerce stores lightly. As a result, Iím confident they haverepparttar 140179 resources and commitment to ensurerepparttar 140180 highest possible uptime for your site. In 6 years, I canít remember a clientís store going offline.

ē24x7 Customer Support: This speaks for itself. Many small e-commerce platforms (especially custom e-commerce solutions) donít come with free 24x7 support.

ēA large selection of independent professionals to support you Many companies throughoutrepparttar 140181 country specialize in customizing Yahoo Stores for their clients (better designs, better features, etc). The fact thatrepparttar 140182 Yahoo Store solution is so well supported makes it a truly compelling choice.

Whatísrepparttar 140183 biggest downside to a Yahoo Store?

You donít have access torepparttar 140184 source code. While you can customize 99% of a Yahoo Store, you canít customize all of it. This rarely becomes a problem, even for larger stores, but you should be aware that there are some things you might like to do with your Yahoo Store that you simply wonít be able to do.

How can I take advantage of Yahoo Store?

Assemblerepparttar 140185 right team of professionals to help you. Youíll need:

1. An online marketing specialist

2. A Yahoo Store Developer/Designer

3. A Good Travel Agent

With allrepparttar 140186 business you and your company are about to do, youíll be able to afford (and maybe need) to take more frequent vacations.


Iíve evaluated dozens of alternatives, but Iíve found nothing that can hold a candle to Yahoo Store. That said, I remember years ago, before I understoodrepparttar 140187 power ofrepparttar 140188 Yahoo platform, a prospective client asked me aboutrepparttar 140189 Yahoo solution. No offense torepparttar 140190 folks at Yahoo, but I figured it was a Mickey Mouse, template-based, mass-market solution that was not worth considering. Itís a good thing that Iím an open-minded person, because once I tookrepparttar 140191 time to properly evaluaterepparttar 140192 software, I recognized its true potential.

Bottom line: There is no better way to achieve your sales objectives than combiningrepparttar 140193 robustness ofrepparttar 140194 Yahoo Store solution withrepparttar 140195 power of search engines to drive qualified prospects to your site.


Scott Smigler has been an evangelist for a serious, ROI-based focus on the online channel since he founded Exclusive Concepts ( in 1997. Exclusive Concepts provides integrated online marketing strategies, brand consulting, search engine marketing campaigns and results-oriented web sites.

Be realistic when selling on eBay....

Written by Richard Grady

Continued from page 1

It isn't just DVDs that fall into this category. Take mobile (cell) phones. Here inrepparttar UK you can walk down just about any high street and getrepparttar 140010 latest phones either free or for a minimal token payment. The stores are relying on making their money fromrepparttar 140011 line rental contract that you will have to sign in order to getrepparttar 140012 phone. Of course,repparttar 140013 actual cost ofrepparttar 140014 phone is not free - most new mobiles are actually worth £200 or £300 which means that if you want to buy a batch of phones at wholesale, you are going to be looking at a pretty high unit cost. As with most electrical products,repparttar 140015 market is competitive and prices have been forced down which means thatrepparttar 140016 difference between your wholesale buying price and your retail selling price is minimal.

There are numerous products that suffer fromrepparttar 140017 same market conditions as DVDs and phones and new/small traders really should avoid trying to sell such items at all costs because it will usually be frustrating and ultimately not financially rewarding. When trying to decide what products to sell, you need to be thinking aboutrepparttar 140018 type of market that a particular product is sold in. If there are already numerous sellers and many large companies selling at considerable discounts this is far from ideal. The exception torepparttar 140019 rule is if you are able to add value in some way to make your 'offering' more unique. I wrote about adding value last year in one of my newsletters - you can read it here:

Atrepparttar 140020 end ofrepparttar 140021 day, it is all about research, being realistic and having an understanding ofrepparttar 140022 market that you want to operate in. Whilst it would be great to be able to buy and sell new release DVDs (or whatever) all day long, doubling your money every time, I am afraid that this is just not going to happen.

Richard Grady has been helping ordinary people earn online since 1998. He writes a free newsletter which is published every two weeks. To subscribe (and claim your free gifts), visit:

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