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Bottom line: Iím convinced that Yahoo Store platform is most conducive for garnering high search engine placement primarily because of this feature but also because of additional complimentary optimizations you can make to your Yahoo Store.
Other Important Features/Benefits Include:
ēSite-Wide Variables: Make a change once in a user-friendly environment, and have it take effect throughout your entire site
ēA large and experienced public company (Yahoo) hosting your site: 1 in 8 e-commerce websites are hosted on Yahoo Store / Yahoo Merchant Solutions platform. Presumably, hundreds of millions of dollars in online sales are transacted on Yahoo platform each year. Yahoo has too much to lose to approach hosting of e-commerce stores lightly. As a result, Iím confident they have resources and commitment to ensure highest possible uptime for your site. In 6 years, I canít remember a clientís store going offline.
ē24x7 Customer Support: This speaks for itself. Many small e-commerce platforms (especially custom e-commerce solutions) donít come with free 24x7 support.
ēA large selection of independent professionals to support you Many companies throughout country specialize in customizing Yahoo Stores for their clients (better designs, better features, etc). The fact that Yahoo Store solution is so well supported makes it a truly compelling choice.
Whatís biggest downside to a Yahoo Store?
You donít have access to source code. While you can customize 99% of a Yahoo Store, you canít customize all of it. This rarely becomes a problem, even for larger stores, but you should be aware that there are some things you might like to do with your Yahoo Store that you simply wonít be able to do.
How can I take advantage of Yahoo Store?
Assemble right team of professionals to help you. Youíll need:
1. An online marketing specialist
2. A Yahoo Store Developer/Designer
3. A Good Travel Agent
With all business you and your company are about to do, youíll be able to afford (and maybe need) to take more frequent vacations.
Iíve evaluated dozens of alternatives, but Iíve found nothing that can hold a candle to Yahoo Store. That said, I remember years ago, before I understood power of Yahoo platform, a prospective client asked me about Yahoo solution. No offense to folks at Yahoo, but I figured it was a Mickey Mouse, template-based, mass-market solution that was not worth considering. Itís a good thing that Iím an open-minded person, because once I took time to properly evaluate software, I recognized its true potential.
Bottom line: There is no better way to achieve your sales objectives than combining robustness of Yahoo Store solution with power of search engines to drive qualified prospects to your site.
Scott Smigler has been an evangelist for a serious, ROI-based focus on the online channel since he founded Exclusive Concepts (www.exclusiveconcepts.com) in 1997. Exclusive Concepts provides integrated online marketing strategies, brand consulting, search engine marketing campaigns and results-oriented web sites.