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This is not typically how sponsored listings have worked with other Overture partners such as AOL Search and Netscape Search. The standard approach is to promote first 2, 3 or 4 listings from Overture and discard rest. The consequence of this is there have been major bidding wars for these positions.
On negative front, consumer awareness groups, small business owners and search engine marketers are less than thrilled with this current trend. The arguments range from misleading searchers, to stealing web away from businesses with small budgets, to just being plain lousy results.
The proponents suggest this is beginning of a new viable business model for search engines. The free ride is over.
Either way, deal between Yahoo and Overture expires in April, states an Associated Press article. The article goes on to say, this deal... "can serve as a short-term solution for Yahoo! until it can develop sales force and technical capability to offer paid search listings itself." Full article can be found here: http://www.nando.net echnology/story/169861p-1634746c.html
Sage Lewis, founder and president of the web site promotion firm SageRock.com. He has been employed as an Internet Strategist and design/promotion consultant for 5 years. To subscribe to SageRock's marketing newsletter, send a blank message to mailto:firstname.lastname@example.org or visit the company's site at http://www.sagerock.com